Develops Independent Rating System; Provides Public Background Check on Green Products

The Green Products Standard® provides detailed facts on products, offering the public unprecedented access to previously obscure information. Ultimately, it aids consumers in understanding how “green” a product is, cradle-to-cradle.

Irvine, CA, January 11, 2013 --( BuyGreen, a leading online retailer offering a broad selection of eco-friendly products, has developed an independent rating system to provide complete lifecycle transparency to their customers and the public for green products.

The Green Products Standard® researches and analyzes all aspects of a given product's lifecycle, including source material, manufacturing, use, and disposal. Each product is evaluated using the same proprietary formula to ensure consistency.

“Consumers want more transparency and the ability to easily understand what makes a specific product green, yet there are so many labels with eco-friendly claims and often it is impossible to compare one to another. We provide easily accessible, detailed information for every product we carry to explain exactly why it is green,” says Doug Farquhar, CEO of BuyGreen.

Each comprehensive lifecycle analysis results in a simplified numeric rating, which allows for easy comparison between items. The report on each product is accessible to the public through both the BuyGreen and Green Products Standard websites, providing a uniquely straightforward approach in the marketplace.

“Our customers trust us to guide them through the increasingly greenwashed world,” says Farquhar. “We are your trusted source for green products and we take this responsibility very seriously!”

For more information on the Green Products Standard®, visit:

About BuyGreen
BuyGreen, a leading online retailer offering a wide variety of earth-friendly products, provides a one-stop resource for choosing healthier products for everyday use, ( BuyGreen is ranked as a top performer in customer service quality and satisfaction. BuyGreen believes in creating positive environmental change through informed product choices and consumer education.
Green Retail and Wholesale, LLC
Amber Harris, Manager of Public Relations
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