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RE/MAX Classic

Furman Unveils Pre Sale Marketing Program

St. Davids, PA, January 17, 2013 --( Watching sellers fail selling their home is no pleasure. Brett Furman says the problem with real estate marketing is that many agents use the piecemeal approach which can cause frustration, extra market days, and reduced selling prices. To combat these problems, Real Estate Broker Brett Furman created the perfect solution, the Smart Pre Sale Marketing Program or SPS-MP.

Furman's program works in reverse to the typical real estate agent marketing programs. He prefers to have a minimum of two weeks advance notice, to as much as 120 days in order for his clients to utilize his Smart Pre Sale Marketing Program. During the SPS-MP period Furman jumps into high gear and facilitates the presale home inspection, presale appraisal, filming of the home, social media plan, creation of the coming soon direct mail program & sprucing up the home.

This advanced time helps him to present the sellers' home in the best light possible. The presale inspection gives time to estimate and address any repair items. The presale appraisal helps to eliminate post sale surprises in value. The filming of the home is crucial, since getting the best possible pictures insure a strong online presence. This time also allows uploading the video to the social media circuit including face book, twitter, and YouTube. It also provides his marketing team enough time to create and mail the upcoming direct mail card announcing the availability of the home to the neighbors & brokers in the community. Spruce up needs get referred to his personal concierge service that matches clients up with painters, window washers, electricians, handyman & landscapers to make their home shine. Homeowners never have to play guessing games about whether a vendor will be able to meet their needs. Real Estate Broker Furman personally matches his seller client with the vendor that has the skills and experience to do the high quality work they deserve-a matching service provided at no cost.

Furman's Smart Pre Sale Marketing works the best for sellers that understand that they are not selling a home but rather a property, and have the time to adequately prepare to minimize the days on the market and to maximize the price. "My 26 years of experience has shown that the days on the market are less and the selling price is higher when you hit the ground running," said Brett Furman. This program ensures that all guns are blazing when the home hits the market. His success numbers are proof enough that the system really works. "I used Furman's Smart Pre Sale Marketing Program to sell my home. Brett Furman listed my house on a Friday night and I had a full price signed contract the following Wednesday,” Don Eyer said of Realtor Furman, who sold Eyer’s home in eight days for 98 percent of list to sale price. The rest of the market in the township has 97 days marketing time and 85 percent list to sale price.
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Brett Furman