AFB International Selects Simantel as Agency of Record

St. Louis, MO, January 17, 2013 --( Simantel is starting off the New Year on a high note, welcoming AFB International to its client roster. Headquartered in St. Charles, Mo., AFB International is the global science and technology leader in pet food palatability, with operations in North America, Europe, Latin America and Asia Pacific.

According to AFB International’s Director of Marketing Brooke Eiler, the company sought an agency to help support its growth around the world, while at the same time providing a very high level of service and talent.

“Simantel offers all of those things, and more,” said Eiler. “We are very pleased to be working together.”

As agency of record, Simantel will have creative responsibilities for AFB’s print and electronic advertising, branding and website, in addition to media placement, trade show and marketing research assistance.

“We are truly excited to be working with the AFB team,” said Simantel part owner and Executive Creative Director Maggie Whalen. “They are a great fit for Simantel’s capabilities and allow us yet another opportunity to leverage our global resources.”

Simantel’s St. Louis office will handle the business, with support from staff at its Peoria, Ill., headquarters. Simantel was awarded the new business after AFB conducted an agency review in fall 2012.

About Simantel
Founded in 1980, Simantel is a full-service marketing communications firm that specializes in helping its clients build relationships that endure. Headquartered in Peoria, Ill., with an office in St. Louis, Simantel offers brand development; marketing research, strategy and planning; advertising and promotion; business communications; and employee communications/training development services.

Simantel serves regional, national and international clients in the following industries: agriculture, construction, education, energy, finance/insurance, health care, manufacturing, mining, nonprofit, transportation and more.

About AFB International
AFB International is the global science and technology leader in pet food palatability and is dedicated to improving the health and wellness of companion animals worldwide through superior products and services. AFB is committed to helping their customers succeed in an increasingly competitive global marketplace.

AFB was founded in 1986. In addition to its World Headquarters in St. Charles, MO, it has facilities in Latin America, Europe, and Asia Pacific. In 1999, Ensign-Bickford Industries, Inc., one of the oldest privately held companies in America, acquired AFB International. Ensign-Bickford’s investment has fostered growth of AFB’s technical capabilities and further expanded the company’s reach.
Kathy Smith