Bank Sales Consulting Firm Clarity Advantage Appoints Lars Eller as Director of Sales and Marketing

Nick Miller, president of the bank sales consulting firm Clarity Advantage, selects banking executive Lars Eller to lead the company’s sales and marketing team.

Concord, MA, January 21, 2013 --( Clarity Advantage, a bank sales consulting firm specializing in helping their clients accelerate sales to small and medium-sized companies, announced today the appointment of Lars Eller to the position of Director of Sales and Marketing. Eller will consult with Clarity clients on sales and sales management issues, lead the development of strategic sales and marketing programs, and direct the company’s sales and marketing team.

Eller brings 24 years of retail banking and wealth management experience to his new position. Prior to joining Clarity Advantage, Eller served in numerous executive and senior bank leadership roles for TD Bank and National City Bank (now part of PNC) in both Canada and the U.S., where he was responsible for creating and executing Retail, Small Business, Wealth, and Investment Advisory business strategies.

According to Nick Miller, president of Clarity Advantage: “We are delighted Lars has joined our team. His broad field experience will expand the range of issues on which we can consult to our clients.”

Eller holds an MBA from McGill University and is a graduate of the CBA Graduate School of Retail Banking.

About Clarity Advantage: Bank sales consulting firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.

Karen Tunks
Clarity Advantage
Clarity Advantage Corporation
Karen Tunks