Candy Retailer, IT’SUGAR Proves Two is Better Than One with Debut of Nice Pairs Collection

Deerfield Beach, FL, January 19, 2013 --( IT’SUGAR is making Valentines Day’s more delicious than ever with the debut of their “Nice Pair” collection. Each gift contains products that not only amaze but also entertain recipients.

Popin Cola Pair: This dynamic duo will have you seeing sparks! The World’s Largest Box of Pop Rocks partnered with an IT’SUGAR Giant Gummy Cola Bottle. Who ever said, “Pop Rocks and soda don’t mix”?

Tamale and Daddy Pair:
This is the spicy pair everyone is talking about this Valentine’s Day. The World’s Largest Box of Hot Tamales meeting a 1/2 pound Sugar Daddy pop. This terrific twosome combines sweet and spicy for a lasting impression.

Sweet Ball Buster Pair:
This pairing is definitely a case of opposites attracting. One giant IT’SUGAR Ball Buster Jaw Breaker weighing in at 1 pound and a sweet SweeTart theater box. Need we say more?

Gummy Bear Pair:
Great couples always stick together and this Giant Gummy Bear pair is no exception. Two Giant 5 pound gummy bears are guaranteed to make your Valentine’s Day twice as nice.

"We know that consumers are always looking for unique and witty gifts on Valentine's Day, and we all get tired of the classic box of chocolates year after year," said Christine Kantor, Marketing, IT’SUGAR. A Nice Pair gift from IT’SUGAR is truly an experience that will thrill Valentine’s of all ages. 


South Florida based IT’SUGAR,, was founded in 2006 by Jeff Rubin, a 20 year veteran in the candy business. IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York, Las Vegas, Los Angeles, Scottsdale, San Diego and Miami and trendy international destinations, such as Grand Cayman, Dubai, and London. IT’SUGAR has aggressive growth plans to continue expanding to throughout the U.S. and worldwide.

With retail locations ranging in size from 2000 to 7000 square feet, IT'SUGAR is the original "department store of sweets" where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra chic, super sweet candy-land adventure. The concepts of joy, taste, color and sound are at the heart of IT’SUGAR candy emporiums.

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Media Inquiries:
Christine Kantor

Sr. Digital Marketing Manager
Phone: 561.962.3508
Christine Kantor