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Constellation Research Publishes Best Practices Guide to Successful Stakeholder Interactions in the Digital Age

San Francisco, CA, January 24, 2013 --( Constellation Research, Inc. the research and advisory firm focused on disruptive technologies today announced the publication of “Building Your Interaction Strategy with the 9 Cs of Engagement” by Constellation CEO and Principal Analyst, R “Ray” Wang. The 9 Cs of Engagement provides a best practices methodology for crafting a successful digital engagement strategy.

This report reveals:
- Channel fatigue presents a hurdle to digital engagement as users are bombarded with irrelevant content
- Use the 9 Cs of Engagement to improve interaction and battle channel fatigue
- The 9 Cs of Engagement approach employs design thinking to create a strategy that capitalizes on intuition

“We’ve moved beyond the initial fluffy consumer social media hype of three years ago. Social is one of many channels available to customers. The key questions are which channel is effective for which customer and which channels should an organization invest in. Companies are asking themselves what is the right interaction strategy to drive business value? The 9C’s of engagement provides executives a framework to answer these questions about their customer and employee experience journey. These best practices come from extensive research on successful engagement strategies. Constellation is now in the process of certifying clients and consultants with this technique in our Constellation Academies," commented report author, R "Ray" Wang.

The Report
More information about Building Your Interaction Strategy with the 9 Cs of Engagement can be found here:

About R "Ray" Wang
R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc. He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection. Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

Twitter: @rwang0
Geo: San Francisco, CA

About Constellation Research
Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business-themed research including the Future of Work; Next Generation Customer Experience; From Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

For more information about Constellation Research, visit

Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.

Press Contacts:

Contact the Media and Influencers relations team at for interviews with analysts.

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Contact our sales team at sales[at]ConstellationRG[dot]com.
Contact Information
Constellation Research
Courtney Sato

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