Siteworx' Principal Content Strategist to Speak on Content Strategy Panel at Demandbase Technology Summit 2013

Reston, VA, January 24, 2013 --(PR.com)-- Siteworx, a leading digital agency, has announced that its Principal Content Strategist, Lindy Roux, has been selected to speak on a panel discussion at the Demandbase Technology Summit 2013 on January 24, 2013 in San Francisco. The Demandbase Technology Summit brings together the community of Demandbase users to share their successes with the product and gain insightful tips and trends that are driving today’s marketing technology.

Roux will participate in the panel discussion, “Putting Content to work in Account Based Marketing: The role of Strategy, Analytics and Technology.” During the presentation, Roux will provide insight on content management, content creation, and how to display content within the context of your online presence. The panelists will address topics such as:

• How users measure success in content marketing
• How users are utilizing analytics to drive their content strategy and roadmap
• The importance of content in user’s B2B marketing approach

“I am excited to participate on the Demandbase Technology Summit panel,” says Roux. “I look forward to sharing my point of view on the significance of content strategy in B2B marketing, as well as my ideas to help marketers ensure their content marketing investments deliver measurable ROI.”

Siteworx recently announced the development and release of a Demandbase Connector for Adobe CQ5, providing B2B marketers the ability to provide their website visitors personalized and targeted content to drive engagement.

To learn more about Siteworx and Demandbase’s partnership, contact info@siteworx.com

About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM) and systems integration. For more than a decade, we’ve tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent’s 100 Companies that Matter Most in the Digital Content Industry, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, Virginia, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY.