Canadian Makeup School Partners with Proctor & Gamble, Wal-Mart for New Cosmetic Promotion

The School of Professional Makeup, one of the premier makeup schools in Canada, was recently invited to participate in an exciting new cosmetic promotion. The event offered students a valuable opportunity to work with some big players in the cosmetic industry.

Toronto, Canada, July 29, 2007 --( After choosing the right makeup school, one of the biggest challenges facing aspiring makeup artists is how to gain valuable industry experience. The old adage “practice makes perfect” is especially applicable to those in the makeup arts. A good makeup school will offer it’s students fieldwork opportunities for exactly this reason, which is why The School of Professional Makeup leapt at the chance to work with some big players in the cosmetic industry.

Canadian fashion & style gurus Steven Sabados and Chris Hyndman have been promoting products for a few years now. Recently, they’ve been hired on as spokespeople for Proctor & Gamble’s “Everything for the Family, Something Just for You” program to share their knowledge and expertise of the fashion and beauty industries. The objective is to not only pitch Proctor & Gamble products, but to also raise money for various charities, which include the Canadian Cancer Society and the Children's Miracle Network. Wal-Mart will play host to in-store events, giveaways and fundraisers. Both Wal-Mart and Procter & Gamble are hoping to raise an estimated $460,000 for charity through this partnership, while also encouraging women to do something special for themselves at the same time. Shoppers will not only be introduced to the latest in health and beauty information, but also to a wide range of new P&G products.

The School of Professional Makeup was the only makeup school invited to participate in the most recent promotion, titled "5-Minute Oasis" with Olay™. “Coincidentally, the advertising agency promoting the event, plus Chris Hyndman from The Designer Guys both approached me at the same time,” says Robert Closs, Founder and Managing Director. “They both felt that it might be a great idea for the school to get involved.”

With the theme being personal style, this was a live appearance with Steven & Chris on stage. A model was chosen from the audience, who then received a live makeover complete with Hollywood tips and tricks. Three students from The School of Professional Makeup were chosen to help out with the offstage makeovers. The offstage makeovers lasted on average about four hours, and included skin care analysis and recommendations, plus a mini makeover using Cover Girl™ products.

Shoppers were delighted to have the opportunity to take some time out for themselves. This not only translated into a wonderful opportunity for the aspiring makeup artists to gain some practical hands on experience, but it also represented the type of fieldwork opportunities The School of Professional Makeup looks for on behalf of their students.

“Our school is known as 'the industry school,'” says Closs. “Our instructors are all working makeup artists, and this allows us to be connected to what’s happening in the industry. We make sure we pass these opportunities onto our students, so they can gain invaluable industry experience.”

“This was a great opportunity for students to actually do something in the field.” Says Lisa Mandel, an instructor at the school. “They’re excited to get the chance to actually see and apply what they’ve learned.”

Recent graduate Natalie Sanchez appreciated the chance to get out there and network. Networking and self-promotion is vital to any aspiring makeup artist – industry veterans estimate that eighty percent of jobs come through networking and self-promotion. “Through this gig I got the opportunity to meet many different people, it's one of the best opportunities for networking.” Says Sanchez. “Working with Rob and The Designer Guys made me realize first hand that this industry is so fast paced and diverse, and you can take it as far as you like depending on your own ambition.”

Previous fieldwork opportunities have included gigs for The Discovery Channel, The Miss Universe Canada Pageant, and the Miss Latina Canada swimsuit calendar, to name a few.

More information on The School of Professional Makeup, including a complete course calendar can be found at

The School of Professional Makeup
Robert Closs