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The Specialized Marketing Group, Inc.

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TSMGI Promotes Scott Peterson to Account Director of Motorsports

Skokie, IL, January 25, 2013 --( TSMGI (The Specialized Marketing Group, Inc.) announced today that they have promoted Scott Peterson to Account Director, Motorsports. Peterson will continue to be based in Charlotte, and has been a key member of the Sports Marketing team since he joined TSMGI in 2010.

"In recognition of Scott's leadership in motorsports on behalf of our clients, we are pleased to promote Scott to Account Director," said Tom Crawford, Vice President and General Manager of TSMGI. "Scott has been instrumental in enabling our clients to extract maximum value from their motorsports sponsorships. His hands-on approach, industry insights and creative problem solving are all attributes that enable Scott to operate at a high-level."

Peterson is both eager and grateful for the chance to grow relationships with existing and potential motorsports clients.

"I’m excited for the opportunity to elevate myself and my responsibilities within motorsports," Peterson said. "I appreciate the recognition and support TSMGI has given me knowing that motorsports is such an integral part of the company's business."

Peterson’s experience in motorsports marketing stretches back to his past work for Daytona International Speedway, Grand American Road Racing and Millsport. He is also a proud cancer survivor who speaks at events to raise money and awareness for the Leukemia & Lymphoma Society. He can be reached by phone at 704-456-7324 or by email at


TSMGI (The Specialized Marketing Group, Inc.), is a leading national and international sports, event, digital and promotional marketing agency, specializing in brand-enhancing programs that deliver creativity, innovation and excitement for their clients. Founded in 2000, TSMGI’s client list includes some of the most recognized brands in the world for a variety of Fortune 500 companies. The agency was named as a “Top 100 Agency” for the fifth straight year in 2012 by Promo Magazine.

The team is comprised of talented, passionate and knowledgeable professionals who are driven by the desire to make our clients succeed. TSMGI is headquartered in the Chicago suburb of Skokie, IL, and has U.S. offices in Lexington, KY, Charlotte, NC, Milwaukee, WI, and Indianapolis, IN as well as European offices in London and Manchester, England.

To learn more about TSMGI, please visit our website at
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The Specialized Marketing Group, Inc.
Lara Georgis

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