Bayer MaterialScience LLC
Bayer MaterialScience LLC

Bayer MaterialScience High-Performance Industrial Coatings Expand Into the Architectural Coatings Market

Pittsburgh, PA, January 25, 2013 --(PR.com)-- Historically, high-performance industrial coatings were used to protect large-scale infrastructure. The coatings safeguarded elements, such as bridges and industrial concrete floors, from corrosion, abrasion and chemicals. Now the architectural coatings market is demanding more sustainable architectural coatings with the durability and protection properties of proven industrial coatings.

Organizations such as the Master Painters Institute (MPI) and the Society for Protective Coatings (SSPC) are developing standards specifically designed to drive greater performance in commercial architectural coatings that also satisfy the different needs of this market.

Steven Reinstadtler, construction marketing manager – Coatings, Bayer MaterialScience LLC, discussed the migration of industrial coatings into the architectural coatings sector when he recently presented “The Sustainable Movement of High-Performance Industrial Maintenance Coatings into Architectural Markets” at SSPC 2013.

Sustainability for the architectural coatings value chain means higher durability and solids, longer time between maintenance cycles, waterborne systems with fewer volatile organic compounds (VOC) and solvents and lower odor. Good aesthetics are just as important. Decision makers in this market drive sustainability in the built environment, explained Reinstadtler.

The resulting next-generation coatings perform with the expected durability, scrubbability and chemical resistance possessed by industrial coatings, while also fulfilling additional architectural coatings requirements of color retention, low VOCs and odor, low sheen and a fast return-to-service time. Several application areas have experienced a successful migration of industrial coatings into the architectural coatings market. Reinstadtler detailed their successful use in flooring, interior and exterior wall, and graffiti-resistant applications. As technologies and formulations continue to improve, industrial coatings will be further incorporated into the architectural coatings market, according to Reinstadtler.

“Industrial coatings manufacturers are developing tailored products to enhance existing industrial coatings,” he said. “This helps to address applicators’ desires to use high-performance industrial coatings in the commercial architectural coatings market.”

About Bayer MaterialScience LLC:
Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,800 employees at 30 production sites around the world and 2011 sales of 10.8 billion euros. Bayer MaterialScience’s 2011 sales in North America were $2.9 billion. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC’s business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.

Contact:
Thomas Erdner, Phone: 412-777-5200
Email: thomas.erdner@bayer.com

For more information about Bayer MaterialScience LLC's coatings materials and technologies, call 412-777-3983 or visit www.bmsnafta.com.

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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Contact
Bayer MaterialScience LLC
Thomas Erdner
412-777-5200
www.bmsnafta.com
For more information about Bayer MaterialScience LLC, call 412-777-3983 or visit www.bmsnafta.com.
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