TV Legend Donny Deutsch, Political Editor Arianna Huffington to Speak at Direct-to-Consumer Conference

The Electronic Retailing Association will hold its 2007 Annual Convention on September 30-October 2, at the Venetian Hotel in Las Vegas. More than 3,000 attendees will gather for two full days to hear top business leaders address industry trends, regulatory standards, and solutions to issues affecting direct marketers. Donny Deutsch, charismatic TV host and advertising industry legend, will be the ERA Annual Convention keynote speaker.

Las Vegas, NV, July 29, 2007 --(PR.com)-- 17th Annual Electronic Retailing Association Convention to host more than 3,000 industry leaders.

The Electronic Retailing Association, the only industry association representing direct response marketing companies and major retailers that use electronic media to sell goods and services to consumers, will hold its 2007 Annual Convention on September 30-October 2, at the Venetian Hotel in Las Vegas. More than 3,000 attendees will gather for two full days to hear top business leaders address industry trends, regulatory standards, and solutions to issues affecting direct marketers. Attendees for this event include Fortune 500 CEOs, production experts, online retailers, and savvy entrepreneurs and inventors.

Donny Deutsch, charismatic TV host and advertising industry legend, will be the ERA Annual Convention keynote speaker. Other attendees include nationally-known political commentator and editor Arianna Huffington, Brett Goffin of Google, Diane Rinaldo of Yahoo!, Gerald Bagg of Quigley Simpson, Stephanie Stewart of Exceptional Products, Tim Hawthorne of Hawthorne Direct, Rysa Pitner of Shopzilla, and Scott Allen, author of The Vertical Handshake.

The media are encouraged to attend this news-making forum with access to:

· Fortune 500 CEO’s and business leaders
· Charismatic TV host and advertising industry maverick Donny Deutsch
· Nationally-known editor and political commentator Arianna Huffington
· ERA's winning combination of cutting-edge panels hosted by direct-to-consumer industry leaders
· Never-before-released data on direct response trends from the recent ERA white paper The Evolving Role of Direct Response Television in Multichannel Marketing Execution
· Educational sessions on topics ranging from the profitable partnership between direct response and traditional advertising, the increase in ROI from new technologies, products and profitability, and consumer multi-channel options
· More than 150 participating companies and exhibitors showcasing the industry’s latest services and technologies
· “New Product Hotspot” center stage on the exhibit floor
· The ERA Awards – known as the industry’s “Oscars”

Who: Donny Deutsch, Arianna Huffington, Brett Goffin of Google, Diane Rinaldo of Yahoo!, Gerald Bagg of Quigley Simpson, Stephanie Stewart of Exceptional Products, Fortune 500 CEO’s and business leaders

What: Electronic Retailing Association’s 2007 Annual Convention

Where: The Venetian Hotel in Las Vegas

When: September 30-October 2, 2007

To register for the Electronic Retailing Association’s 2007 Annual Convention please visit: https://www.expotracker.net/era/index.asp or contact Mark Feldman at mfeldman@retailing.org or by phone at 703-908-1031.

Registration is complimentary for credentialed members of the news media.

For more information on the ERA’s 2007 Annual Convention, please visit ERA's website at www.retailing.org.

About The Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (www.retailing.org) is the only trade association in the U.S. and internationally representing major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, IAC, ShopNBC, Google, and eBay among its member companies.

Media Contact
Mark Feldman
Electronic Retailing Association
703-908-1031
mfeldman@retailing.org

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