New Delhi, India, January 30, 2013 --(PR.com
)-- Rural Marketing Association of India (RMAI) held the fourth edition of the RMAI Corporate Awards in association with Sahaj being the main sponsor and Tata Steel and Reliance Broadcast as the associate sponsors.
RC&M won gold for their campaign Mahindra Samriddhi India Agri Awards in the category of Best integrated initiative using ATL/BTL – Durables.
Mahindra Khiladi No. 1 in the category of Best integrated initiative using ATL/BTL – Durables, Mahindra Technology in the category of Using never before used media – Innovative way of Communication - Durables and Mahindra Samriddhi in the category of New concepts in Agriculture and Dairy – Durables bagged the Silver.
Bronze were taken by Mahindra Samriddhi (Best Long Term Rural Communication Initiative for more than two years – Durables), M&M International Door Delivery (On ground / Event Marketing - Service) and Mahindra Khiladi No. 1 (Sports Initiatives - Durables).
Priya Monga, Business head, RC&M, on this achievement said, “RC&M has marked innumerable milestones in these 22 years in terms of developments, achievements and successful endeavors. We have established pan India presence which is not only a matter of pride but also a constant source of motivation. It’s a matter of immense pride and honor to continuously receive these awards as a token of recognition & appreciation. RMAI awards have provided the entire industry with a great platform to showcase their work. We hope we continue to deliver innovative and result oriented results.”
The campaigns focused on the progress in the rural sector. The approach was to enable the prosperity of the farmers and reflect upon how Brands connect with the rural masses, specially rural youth today. It was interesting to see how technology drives markets and brands in the current scenario and how initiatives taken today can make a remarkable change in the future of rural India. Our campaigns correctly imbibe the communication tools and channels to reach out to the target audiences in the most result oriented way.
Their campaign Khiladi No. 1 is an initiative taken for the betterment of rural sports & to motivate the youth to come forward and participate and represent our country in various sports. This has also imbibed a sense of fitness and good health amongst the rural masses apart from being a celebration in itself.
RC&M is a leading professional Experiential Marketing company in India that extensively does promotions for names like M&M, TVS, Airtel-Nokia etc. We offer integrated marketing opportunities with a blend of dynamic, static activations and direct marketing to close on enquires generated by activation. Our marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing customers to draw closer to the brand and build long-term associations.
RC&M Experiential Marketing
Manager – Corporate Communications