Team Belle Makes Belle Chevre the Only Artisan American Cheese with Nationwide Demo Support

Tasting is believing, and Belle Chevre goat cheese creamery offers its retailers nationwide the use of Team Belle, highly trained and passionate demo specialists. Since its inception in 2012, Team Belle has had proven results in every outlet.

Elkmont, AL, January 31, 2013 --( Launched in 2012, Belle Chevre’s Team Belle, a group of passionate and devoted demo specialists, has grown in size and now has a nationwide presence in both large and small groceries. Team Belle offers a demo service, at no cost to retailers, of Belle Chevre’s award-winning artisan cheese. By creatively introducing consumers to Belle Chevre’s line of cheeses and the various uses they have in everyday cooking and entertaining, Team Belle increases sales and benefits retailers.

Team Belle, an in-house team of highly trained sales and demo specialists, excels at getting customers to taste Belle Chevre specialty products, educating the consumer on a multitude of ways to use those products creatively at home, and engaging shoppers with the brand. Team Belle has a proven track record: in the first quarter of Team Belle activity in the Northeast region, sales rose an incredible 300%. In certain stores, sales increases neared the 1000% level.

“As we are a larger retailer being engaged with vendors is very rare,” says Steven Ramos, Specialty Supervisor at WFM Union Square. “Team Belle has made strides in our relationship with Belle Chevre. By doing active demos, the connection to our client base is extremely valued.”

Team Belle came about when Belle Chevre, frustrated by both the cost and sales results with traditional, impersonal demo companies, created a more engaging and effective product demonstration approach, rooted in authentic hospitality. “We realized that if we wanted to sell product, we had to get it into people’s mouths,” says Tasia Malakasis, president. “And with our Team Belle’s devotion to the brand, sales really took off.” A great part of Team Belle’s success lies in the fact that Belle Chevre actively introduce the consumer to a multitude of ways to pair and partner Belle’s cheeses with other amazing products, a very organic and holistic manner of increasing sales, and one that results in repeat purchases.

Belle Chevre has produced a variety of internationally acclaimed chevres since 1989 using time-tested European farmstead techniques. The company is purposefully small, and each chevre is hand made in Alabama by its passionate cheese makers. Belle Chèvre cheeses have received numerous national awards from the American Cheese Society and the American Dairy Goat Association, and have been featured by Martha Stewart, Oprah, and everyone in between.
Belle Chevre
Marti Kilpatrick