PBS 39 & Thrivent Financial Launch New Resources for Teens

WLTV/PBS 39 and Thrivent Financial to Unveil Personal Finance Resources for Teens, Teachers

Bethlehem, PA, August 03, 2007 --(PR.com)-- A new financial curriculum aimed at helping Lehigh Valley teens develop essential money management skills will be unveiled at 5 p.m., Wednesday, Aug. 8, 2007, at Starters Riverport in Bethlehem, Pa. The curriculum, developed by WLVT/PBS 39 and Thrivent Financial for Lutherans, will feature a series of video vignettes covering essential financial information and skills required for financial independence. The curriculum targets Pennsylvania high school students and will reside on WLVT/PBS 39’s e-media education library.

More than 150,000 students and 11,000 teachers will initially benefit from the curriculum. The curriculum extends the award-winning recipe created by WLTV/PBS 39 for its Career Gates program. The financial literacy curriculum will be delivered to schools through the PBS Digital Learning Channel, through WLTV/PBS 39’s e-media education library, and through outreach by Thrivent Financial’s 156 financial representatives to schools and community groups across the state. The sponsors of the curriculum hope to distribute the resource nationally in 2008.

Shot on location in the Lehigh Valley, Las Vegas, and Wall Street, the video segments are engaging and make the curriculum relevant to today’s students.

Dr. Teri Haddad, vice president of education and outreach for WLVT/PBS 39, Athena Award-winner and producer of the financial literacy project; Pennsylvania Governor Edward G. Rendell (invited), who is a supporter of the project and who recently established a state department of Financial Literacy, Pennsylvania State Senator Pat Browne, Robert Klock, financial consultant with Thrivent Financial, and others will speak at the celebration. Mike Haglin, managing partner of Thrivent Financial’s Pennsylvania Region, will serve as the emcee of the event.

Thrivent Financial for Lutherans and WLVT/PBS 39 are committed to enhancing young adults’ financial literacy and decision making. Many youth are not adequately equipped to manage their personal finances, and many parents are reluctant to speak with their children about money issues. This financial program is designed to help bridge the divide by giving teachers and students the resources they need to teach and learn essential money management skills.

Starters Riverport, 17 W 2nd St, Bethlehem, PA 18015.

5 – 7 p.m. (Program to begin at 6:00 p.m.), Wednesday, August 8, 2007


Dave Rustad (612) 844-7037; (612) 240-2264 [Cell]

Thrivent Financial for Lutherans
Vicki Bracken