Innovation Direct™ Inventor Files Provisional Application for Patent on Tooshie Cushy Invention

Miami, FL, February 19, 2013 --( Innovation Direct™, a leader in the invention assistance field since 1997, recently facilitated the process of the filing of a provisional application for a patent for Indiana resident and inventor Elizabeth Ferguson on her Tooshie Cushy invention upon her request. The Tooshie Cushy is an innovative new product designed to make one aspect of traveling in a vehicle with children easier. The invention's unique design enables children who utilize booster seats to experience an added level of comfort while riding.

Mrs. Ferguson initially submitted information about the Tooshie Cushy to Innovation Direct™ in July 2012 on the company’s Confidential Product Outline. Innovation Direct™ screened the invention to insure that it did not fall into a restricted category, and one of the company’s New Project Directors discussed the product further with the inventor. Shortly thereafter, a Product Management Services Agreement proposal that is intended to provide the Tooshie Cushy with the optimal level of exposure to potential licensees through a variety of promotional and descriptive materials, including press releases, a digital rendition, an online product profile, an interactive virtual reality presentation, and participation in multiple and diverse industry-leading trade shows each year, was presented to Mrs. Ferguson. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

In November 2012, Mrs. Ferguson opted to contract Innovation Direct™ to represent the Tooshie Cushy to potential licensees for a 2 year period under the terms of the Product Management Services Agreement. The terms of the agreement also included Innovation Direct™ referring Mrs. Ferguson to an independent patent law firm for the filing of a provisional application for a patent on the Tooshie Cushy. The application was officially filed on February 6, 2013 and is valid for the term of one year. Prior to its expiration, Mrs. Ferguson will have to decide whether or not to opt to have the independent patent law firm convert the application to a non-provisional version.

Through its diverse range of promotional and descriptive materials that help provide the products on its roster with valuable exposure, its patented proven invention licensing process, and its ability to refer its inventor clients to quality independent patent law firms for the securing of legal protection on their products, Innovation Direct™ provides the independent inventor with the most comprehensive and effective collection of invention assistance services currently available in the industry.

About Innovation Direct™: Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than 15 years. The company creates and utilizes a variety of promotional materials, its patented and proven licensing process, and its attendance at industry leading trade shows to gain valuable exposure for the inventions that it represents.
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231