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VIA Announces Free Webinar on 2013 Health Plan Preparedness

Highlights include features of the health care law that pertain to language access and serving diverse members

Portland, OR, February 20, 2013 --( VIA, a leading provider of healthcare translation, literacy and cultural services, announced today it will present a free webinar about 2013 Health Plan Preparedness on Wednesday, February 27 from 10 a.m. – 11 a.m. PST (12 p.m. – 1 p.m. CT and 1 p.m. – 2 p.m. EST). This complimentary event will highlight features of the health care law that pertain to language access and will better equip health plans to serve their diverse members.

Not only are health plans facing reform, but as our population continues to diversify, language and cultural barriers continue to complicate matters. Health plans across the nation are preparing for what’s in store for the next two years. In order to succeed in this evolving environment, they need to reassess current strategies and find ways to turn challenges into new opportunities. The healthcare industry must redesign its business models to better capture, serve and keep a growing class of empowered customers. Healthcare reform has brought more questions than answers and there’s still much we do not know. One thing that can certainly be said, however, is that the health plans of tomorrow will not be the same as today. Therefore it is vital they keep members informed, educated and engaged.

Attendees will learn:
· Trends around legislation, immigration and language populations
· How to prioritize your budget for the greatest impact
· Tips for managing content – from healthcare literacy and translation to cultural sensitivity
· How to use print, video and mobile applications to improve education and engagement

Speakers will include:
· Karen Donovan, VP of Healthcare, VIA
· Ginette Smith, Account Executive, VIA
· Moderator: Leslie Iburg, Account Manager, VIA

Register now to reserve your space and stay ahead of the curve:

About VIA
VIA is a leading provider of global healthcare translation and e-learning/education services for U.S. Limited English Proficiency (LEP) communities. VIA is committed to improving access to healthcare by removing language and cultural barriers that may prevent people from otherwise obtaining such care. VIA offers healthcare organizations a comprehensive, affordable solution for meeting today’s increasing need for multilingual communications and education. Healthcare clients include: Cheetah Medical, Health plan of San Mateo, Kaiser Permanente, Oregon Health & Science University, St. Jude Medical and Wired.MD; as well as many hospitals, school districts and state governments. Headquarters are located at 700 SW Taylor Street, Suite 300 Portland, OR 97205-3016. For more information, visit or call 503-243-2007.
Contact Information
Natalie Middleton

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