Bangalore, India, February 24, 2013 --(PR.com
)-- Shikhar has worked with big, well established brands like Chevrolet Spark, Yatra.com, Mitsubishi, Whirlpool and many more, as well as leading the brand function of corporates such as HCL Infosystems over the past 10 years. His prime areas of expertise and focus lies in building brand, creative and marketing strategies. He is a recipient of eight international and national advertising awards including Young Guns Award (Australia), The Work Award - Campaign Brief (Singapore), New York Festivals (USA) and AAAI Goa Fest. He has been ranked among 'The top advertising creative professionals in Asia' and the Top 150 advertising creative professional in India, by Campaign Brief Asia Magazine, Singapore and has twice served as a Jury Member at the premier advertising awards – The New York Festivals, USA.
On the hiring of this newest member of the Senior Management, Mr. Sumit Jain, Co-founder and CEO, CommonFloor.com said, “We are delighted to have Shikhar with us. Given his expertise, he is best suited to handle the competitive challenges we face. As we continue to grow and expand rapidly into new markets, differentiation and recognition become critical to our success, and that’s where Shikhar’s experience will help us.
“CommonFloor.com is a young challenger brand which has turned the approach to property buying on its head. People rue the individualistic aspect of city living and CommonFloor.com goes beyond the traditional ‘match-making’ between buyers and sellers and lays focus on building communities. That is extremely fresh thinking in a market which hasn’t been able to think beyond traditional ideas.
“What was particularly attractive for me was the team at the helm - founders Sumit Jain, Lalit Mangal and Vikas Malpani, and the backing of New York based investment major Tiger Global and venture capital fund Accel Partners - investors behind successes such as Facebook, Groupon, JustDial, MakeMyTrip, Flipkart and Trulia (leading property portal in USA).
Creating a brand from scratch is a very different affair from growing an established brand like HCL Infosystems. That makes it an exciting assignment for me,” says Shikhar.
Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com, is an innovative online service that combines property search, apartment management, vendor management and caters to a person’s complete residential requirements. From searching for an apartment to facilitating interactions within an apartment community on the ‘common floor’ platform, to connecting one to relevant service providers, the portal is dedicated to meeting all aspects of consumers’ needs around their home. Commonfloor is currently present in 120 cities and has over 50,000 communities listed with it, which constitutes more than 25 Lakh homes. The company has been funded by Accel Partners and Tiger Global.