Exponential Growth for Expedition Portal

Expedition Portal, the leading vehicle-supported adventure-travel site, experienced unprecedented growth in 2012.

Prescott, AZ, February 24, 2013 --(PR.com)-- Overland International's Director of Business Development, Brian McVickers announced, “Expedition Portal, or ExPo as we often call it, has had an incredible year. In 2011 we had an average of 25,000 daily views on www.expeditionportal.com, which put us near the forefront of the industry, but in 2012, we jumped to over 45,000 daily views, easily surpassing our traffic goals for the year.”

CEO Scott Brady commented on the reasons for the site's rapid growth, “At the end of 2011 we made a large investment in content, hiring full-time editorial staff, and engaging more dynamically with our extended team of writers and photographers around the globe.”

Editor Matthew Scott continued, “The stories are fun and informative, with between three and five daily features allowing readers to dive even deeper into the products and adventures they love. Our readers tell us that ExPo is the first site they check each morning, and many are so passionate about it that they literally spend hours on the site each day.”

“The time-on-site statistics are pretty staggering,” agreed McVickers. “The average return visitor reads dozens of pages and often stays on the site for over thirty minutes. This depth and time is a reflection of how engaging readers find the main content as well as the forum extending from it; they really appreciate the opportunity to engage directly with brands and real people. The forum alone went from 35,000 registered users in 2011 to over 65,000 in 2012.”

Matthew Scott summed it up with, ”The extraordinary growth of Expedition Portal has been an adventure in itself and we are all enjoying the ride. I can't wait to see what happens in 2013!”

About Expedition Portal

Expedition Portal is a vehicle-supported adventure-travel site which covers vehicles, motors, photography, navigation, outdoor gear, and a long list of activities that users participate in during their travels. It was started in 2005 and is wholly owned by Overland International Inc., which is also the parent company for the Overland Journal adventure-travel magazine, and a video and TV production division. Each of these properties is a leader in their field. The company is a majority employee-owned business headquartered in Prescott, Arizona.

Contact Ray Hyland, Chief Operations and Marketing Officer, at (928) 777-8567 or ray@overlandinternational.com for more information.
Overland Journal
Ray Hyland
(928) 777-8567