Chicago, IL, March 06, 2013 --(PR.com
)-- The main concept for this project was to design a web-based experience and atmosphere that embodies the creative spirit of the store. The focus was to utilize visually stimulating and aesthetically-cutting-edge graphics and animation. The goal was to capture visitors within 3 seconds and keep them there for a prolonged shopping experience.
Vile & Valiant, a new fashion boutique, vileandvaliant.com represents unique and distinctive fashion for men and women who love a fashion-forward feel while supporting emerging fashion designer talents in the world of apparel. The boutique's interior is very chic and independent. It combines London chic with baroque motives: empty gold picture frames, feathered chandeliers, a long table with a wooden mermaid on it, 17th century pompadours. Mark Millar wanted to bring the passion of London's east end boutiques to Chicago. And he did it.
"What separates Ukitech from many of the creative companies that I have worked with is not simply their strong design capacities but their ability to listen to their clients. While working on my company's website they responded to our needs and produced a product that surpassed my expectations. They also managed to do this while providing professional and responsive customer service. I would have no hesitation in using this company for future projects and recommending them to others," Millar said about the partnership.
Lilia Kolesnyk, Project Manager of this project says “The Vile & Valiant website is really that type of the project we usually call 'a creative one'. The main challenge was to showcase the boutique's extraordinary interior and express its unique fashion spirit in 5-6 web pages. Nonetheless, it seems our team managed to capture the client's wishes and even more. I think it turned wonderful.”
The fashion industry is always looking for the newest and latest trends and ideas to spread to the rest of the fashion world. That’s why every cutting-edge, fashion-forward fashion boutique must have a website that reflects their own style and the character.
Working on this unique and one-of-a-kind project was very thrilling and challenging. Ukietech designed and developed Vile & Valiant’s visceral experience and the independent spirit of the store with this website design.