HDFC RED Launches Operations in Guwahati

HDFC Ltd. is India’s premier housing finance company and a well established financial conglomerate. It has assisted more than 40 Lakh customers in acquiring their own home through cumulative housing loan disbursements of over Rs.4,25,000 crore.

Mumbai, India, March 10, 2013 --( HDFC RED (Real Estate Destination), HDFC Group's digital property search portal, yesterday announced its foray into developer property (new homes) listings in Guwahati. A section of the website dedicated to this fine city – Properties in Guwahati, showcases leading developers from Guwahati.

Overall, the pan India website lists more than 9,600 property types across over 2,400 unique projects and over 1,100 developers in 23 cities; namely Agra, Ahmedabad, Aurangabad, Bengaluru, Bhopal, Bhubaneswar, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Mumbai, Mysore, Nashik, Pune, Thrissur, Vadodara and now in Guwahati.

Mr. Udayan Bose, Business Head, Assam, HDFC Ltd. commented, “Over the last few years, Real Estate as an industry has gained momentum across Assam. And Guwahati, being one of the area's main centres of trade, showcases tremendous potential with good purchasing power and increasing supply of attractive real estate alternatives.”

Mr. Rajeev Sardana, Senior General Manager (East Region), HDFC Ltd. also spoke regarding the impact will have, saying “Guwahati's booming real estate market calls for more modern methods of home identification, and is the perfect solution to this. Having extended its operations to the city, will serve in connecting potential home buyers in this metro with developers through digital expertise and an expert user interface. Home buyers in Guwahati can now look forward to easy property search and identification from the comfort of their home or office. I'm sure they will love the experience.”

The site which underwent a complete design makeover in the last few months has maintained its clean, clutter-free and user-friendly navigation. It provides detailed yet simplified information on projects and their prices (which are updated on a monthly basis), enables property comparison, and allows buyers to create a Favourites list for future reference. In addition to this, the "Map View" feature helps a user to see the location of the project and the surrounding infrastructure. In addition to this, several new and exciting features and facilities are now also available to potential home buyers visiting the site.
Suraj Deshpande