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Incrementum, Inc

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New iPhone App for Hispanics

The Perfect Kitchen Companion for at Home or When On-the-Go

Miami, FL, March 10, 2013 --( There is a new app available on the Apple app store iPhone app My Pinche, the perfect kitchen helper for Hispanics living in the U.S. and Americans that travel abroad looking to integrate seamlessly into the culinary traditions and cultures of their surroundings.

“Pinche”, the Spanish word given to people who help in the kitchen, captures the essence of this new app’s functionality. Ingredients are at the core of any recipe. Yet, individuals may use a slightly different translation for the same ingredient.

The My Pinche iPhone app was designed to create a common food language.

“Miami is a very cosmopolitan city, attracting people from all corners of Latin America. Years ago the variations in vocabulary translations caught my attention; i.e. beans are called Frijoles in Mexico, Judías in Spain, and Habichuelas or Porotos in other parts of Latin America. These variations cause confusion, resulting in mistakes during shopping trips for needed recipe ingredients. My Pinche enables people to easily locate recipe ingredients, convert units (metric and imperial) and to expand or shrink recipe servings for any sized group,” said Roberto Ruvalcaba, Publisher of Incrementum, Inc.

Instead of carrying clumsy cookbooks and English translation dictionaries and calculators, individuals can now pack the convenient iPhone app, My Pinche, which can be used at home or on-the-go.

The My Pinche iPhone app offers three important features for food lovers and home chefs, including:

· Easily find Ingredient Translations between English and Spanish - Each ingredient will list up to 5 Spanish-name variations and up to 2 English-name variations, making translations simple.

· Intuitive Culinary Calculator - Users can easily convert recipe units from Metric to the Imperial system.

· Recipe Scaler- Whether you need to scale up or down a recipe, this app function will tell you precisely how much of each ingredient you will need to make your dish taste perfectly, whether you cook for four, or for 20 people.

The My Pinche iPhone app is the perfect complement to any cookbook or recipe!

My Pinche iPhone app is available in the Apple App store.
Contact Information
Incrementum, Inc
Roberto Ruvalcaba

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