"Speed Copywriting Workshop" Course Wins Apex 2007 Award of Excellence and Launches Unusual Contest

Van Nuys, CA, August 09, 2007 --(PR.com)-- Lorrie Morgan-Ferrero of Red Hot Copy, the industry leader in direct response copywriting that builds loyalty, trust, and relationships, has been awarded the APEX 2007 Award of Excellence in the "How-to Writing Category" for her work on educating entrepreneurs on how to write their own marketing materials. In celebration, Red Hot Copy is giving away the entire award-winning system in a month-long contest for members of her Sterling Inner Circle Mastermind group. (New members can sign up at www.redhotcopy.com/sterling.htm.)

The members compete through posting relevant copywriting comments on the community forum from July 18 through August 22. The criteria for record-keeping is specific so that all members are judged on the same areas. After one month of competition one winner will be announced.

The winner receives the following: “Speed Copywriting Workshop Binder,” 12 edited DVDs of powerful instruction featuring Morgan-Ferrero, Perry Marshall, Wendi Friesen, Mitch Carson, James Roche, and Michael Port, 15 audio CDs of step-by-step copywriting instruction, plus five laminated checklists (“The Sales Copy Wheel,” “Company Research Checklist.” “Copy Critique Checklist,” “Speed Copywriting Diagram,” and “Motivational Words Proven to Get Results”).

Also included are these bonuses - four DVDs of the John Carlton Add On Event, “Kick @ss Copywriting Crash Course” featuring his famous Hot Seats, “Discs ‘O Destruction” (“Instant Headline Creator” software, “Instant Sales Letter Creator,” and “Your Marketing Library Essentials”), the proprietary laminated “Speed Copywriting Blueprint,” and the famous Red Hot Chicken timer.

APEX 2007 -- the 19th Annual Awards for Publication Excellence -- is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and Web sites. According to the APEX 2007 judges, "The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness."

About Red Hot Copy
Lorrie Morgan-Ferrero, is also an international copywriting trainer, author and speaker with over 25 years of experience as a freelance writer and journalist. A direct descendant of Ralph Waldo Emerson, Lorrie has a B.A. in Journalism from the University of North Carolina at Chapel Hill. Her work has been published extensively in newspapers, magazines and on the Internet. Services include live hands-on workshop events, teleseminar courses, copy critiques, and step-by-step information products that demystify the copywriting process. For more information, visit www.redhotcopy.com.

About the APEX Awards
The APEX Awards for Publication Excellence is an annual competition for writers, editors, publications staff and business and nonprofit communicators. It is sponsored by Communications Concepts, Inc., publishers of business communication reports, including Writing That Works, a subscription monthly for professional communicators, and special reports on topics such as Writing for the Web.

In the Nineteenth Annual APEX Awards, awards were given in 105 communications categories, in 11 main categories including: newsletters; magazines and journals; magapapers and newspapers; annual reports; brochures, manuals and reports; electronic and video publications; Web and intranet sites; campaigns, programs and plans; writing; design and illustration; and one-of-a-kind publications. For more information, visit www.apexawards.com.

Red Hot Copy
Cathy Moody