Smurfit Kappa Bag-in-Box Extends Pouch-Up® Range

Epernay, France, March 14, 2013 --(PR.com)-- Pouch-Up® now comes in two shapes - one with a single gusset at the base and one with a gusset at the bottom and top. New formats of 1L and 1.5L double gusset have been added to the existing range which now includes seven different formats – 1L, 1.5L, 1.75L and 3L single gusset, 1L, 1.5L and 1.75L double gussets.

While there is little visual difference, the Double gusset Pouch-Up® offers all the benefits of the single gusset – high performance film, convenience and a low carbon footprint. Smurfit Kappa supplies three different film structures – Triplex PET MET, Triplex EVOH, and Quadruplex Aluminium - according to customer needs. The entire surface can be printed, ensuring brands stand out on the shelf. The innovative film and the Vitop® compact tap provide a high oxygen barrier, allowing the drink inside to stay fresher for longer. Pouch-Up® meets the growing needs of on-the-go consumption - light, unbreakable and easy to use.

This development, which meets customer needs, is set to further increase the popularity of this modern, economical, practical and environmentally-friendly packaging solution.

Notes to editors

Smurfit Kappa

Smurfit Kappa is one of the leading producers of paper-based packaging in the world, with around 41,000 employees in approximately 350 production sites across 32 countries and with a sales revenue of €7.3 bn in 2012.

Innovation, service and pro-activity towards customers, using sustainable resources, is our primary focus. This focus is enhanced through us being an integrated producer, with our packaging plants sourcing the major part of their raw materials from our own paper mills.

We are the European leader in paper-based packaging, operating in 21 countries selling products including corrugated, containerboard, bag-in-box, solidboard and solidboard packaging. We have a growing base in Eastern Europe in many of these product areas. We also have a key position in other product/market segments including graphicboard, MG paper and sack paper.

We are the only large scale pan regional player in the Americas, operating in 11 countries in total in North, Central and South America.

Smurfit Kappa Bag-in-Box
Smurfit Kappa Bag-in-Box provides flexible packaging solutions for liquid and semi-liquid products in the agro-food and industrial sectors, meeting cost constraints and the new environmental regulations. With its six factories throughout the world, Smurfit Kappa Bag-in-Box is the European leader for Bag-in-Box® solutions and its Vitop® tap is number one worldwide for wine taps.

www.smurfitkappa.com