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The Market for Flavoured Milk Witnessing Strong Growth in India

Driven by their convenience and a steady shift of consumers from carbonated drinks to dairy products, the market for flavoured milk in India is expected to grow at a CAGR of 21% during 2012-2016.

Delhi, India, March 15, 2013 --( With Indian consumers slowly moving from carbonated soft drinks to healthier options, flavoured milk represents one of the fastest growing segments in the Indian dairy market. Research firm IMARC Group expects this market to grow at a CAGR of around 21% during 2012-2016, according to its latest report titled “Indian Dairy Market Report & Forecast: 2012-2016”. According to an analyst at IMARC Group, “The flavoured milk segment comes into the ready to drink beverage class. With increasing urbanization and sedentary lifestyles, the ready to drink flavoured milk segment represents a very convenient option for the Indian middle class where there are no hassles to boil, add external ingredients or serve this milk. Moreover, the advent of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink and easier for distributors to ship”.

Apart from the convenience factor, the flavoured milk category is also driven by an increasing trend of Indian consumers shifting towards the health and wellness segment. The flavoured milk segment is one that is driven by the well-to-do income class, where consumers are shifting from carbonated drinks to natural and nutritious drinks such as juices and dairy products. Driven by this trend, manufacturers of flavoured drinks are continuously innovating their products in such a way so that they appeal to consumers both in terms of nutritious value as well as taste.

This study, an updated and far more extensive and analytical version of the popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market.

The first section quantifies the Indian dairy market into fifteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

What they have achieved in this report:

· Comprehensive situation analysis of the Indian dairy market and its dynamics:

Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Flavoured Milk, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:
· Drivers and challenges in each market
· Historical, current & future sales trends (2006 - 2017)
· Historical, current & future volume trends (2006 - 2017)
· Historical, current & future price trends (2006 - 2017)
· Size and analysis of the organized and unorganized markets
· Structure of the market
· Key players and products available in these markets

· Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India.

Focus of the analysis:
· Buying behavior
· Price sensitivity
· Nutritional requirements
· Consumer awareness of value added products
· Brand loyalty and switching trends
· Potential of value added dairy products in India

· Understanding the current landscape of natural colouration in dairy products:

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:
· Size of the natural colouration market in India
· Key drivers and challenges in the market
· Usage of natural colouration in dairy products

Information Sources:
Information has been sourced from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.

Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Phone: +91-120-415-5099

IMARC Group North America
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Phone: +44-702-409-7331

To know more please visit:
Contact Information
Krishna Sharma

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