Soundview to Host Webinar with Noel Tichy & Chris DeRose

Soundview Executive Book Summaries will host an interactive webinar on March 27th with best-selling authors Noel Tichy & Chris Derose, to discuss the concepts in their latest book, Judgment on the Front Line.

Philadelphia, PA, March 20, 2013 --( Management experts Chris DeRose and Noel Tichy have spent years partnering with CEOs as they convert their companies into frontline-focused organizations. In this Soundview Live webinar, How Smart Companies Win by Trusting Their People, the authors reveal their five-step process that helps leaders identify how to generate dynamic customer innovation through the people who have direct customer contact. Learn more at

Dr. Noel M. Tichy is a Professor of Management & Organizations at the Ross School of Business at the University of Michigan. He is the director of the Global Partnerships at the School of Public Health. Professor Tichy also conducts the Leadership Judgment Program executive workshop at the University of Michigan.

In the mid 1980s, Dr. Tichy was head of GE’s Leadership Center, the fabled Crotonville, where he led the transformation to action learning at GE. Between 1985 – 1987, Dr. Tichy was Manager of Management Education for General Electric where he directed its worldwide development efforts at Crotonville. Prior to joining the Michigan faculty, he served for nine years on the Columbia University Business School faculty.

Christopher DeRose is an active researcher and consultant in the area of organizational change and leadership. He assists business leaders to improve their organization’s growth and profitability while concurrently developing the next generation of leadership. His research and consultation in the areas of leadership, organizational change, and growth has taken place in the automotive, telecommunications, publishing, e-commerce, software, financial services, biotechnology, pharmaceutical, energy, semiconductor, agriculture, retail and consumer goods industries.

DeRose is a partner with Action Learning Associates, a consulting firm specializing in development and delivery of CEO-driven, large-scale transformation. He has consulted and taught around the world with companies such as Royal Dutch/Shell, Intel, 3M and Ford. Additionally, he was an associate of the University of Michigan Ross Business School’s Global Business Partnership, a consortium of leading multinational corporations, from 1989 to 2012 and taught Executive Education with Noel Tichy at the Business School. Prior to becoming a consultant, DeRose worked in the financial services industry and led a sales organization in Japan. He received his undergraduate and graduate degrees from the University of Michigan.

Attendees will learn how to:
· Case studies of companies that have failed at having a front-line focus, and the devastating consequences that resulted.
· The importance of frontline personnel to any organization.
· The five responsibilities of a leader committed to building a frontline-focused organization.
· Examples of companies whose success is directly attributable to a strong frontline strategy.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit for more information about Soundview Executive Book Summaries.
Rob Carter