Humble, TX, March 21, 2013 --(PR.com
)-- Quality signs from experienced Houston sign designers can go a long way towards boosting your business bottom line.
Bart Peterschick, President of Humble, TX based Humble Sign Company (http://humblesignco.com) said most Houston area business owners and managers are either not aware of the effects poor signs and banners have on their business profit margins or simply choose to ignore it.
Either way, Bart Peterschick said those businesses are sending their potential customers to their competitors and losing tons of money at the same time.
“The business owners either do not know this or they simply choose to ignore it. Either way, that is a huge mistake on their part. When I drive around the streets of Houston, I see outdated signs and banners that are just not doing the job and I want to go to the business owners and tell them that it is time to update their signs,” Peterschick said in his office in Humble, TX earlier today.
He said most customers make up their minds about a business simply by looking at their signs and if the signs are not up to date, may choose to walk away.
“Potential customers can tell a lot about your business from your sign’s appearance. Whether your signage is on vehicles, billboards or right in front of your business, it is a constant advertisement. A sign should present that advertisement in crisp, clean detail that is customized for your business,” Peterschick said.
The Houston signage expert said though some signs may cost a lot of money at the beginning, they pay for themselves many times over.
“It can be a huge upfront cost for some businesses, but a sign pays for itself in many ways. More than any other marketing tool, signage ties together your company’s image with your logo, colors and style. Unlike a campaign that is over in a short period of time, your sign will last for years and provides market exposure just by existing,” Peterschick said.
He advised owners of Houston companies that need boost in this tough economy to consider updating their signs because signs and banners are the first things customers see about any business.
“If your company needs a marketing boost, this is a great time to think about improving your image and creating advertising tools with targeted, quality signs from a good Houston Sign Company,” Peterschick added.
Besides Houston, Humble Sign Company serves customers in The Woodlands, Katy, Missouri City, Pearland, Humble, Sugar Land and other nearby cities through the website at http://humblesignco.com or at 281-812-2100.