New York, NY, March 21, 2013 --(PR.com
)-- HowtobeaRedhead.com took its cyber platform to a red carpet beauty and fashion event, Rock it like a Redhead, live in New York City.
Rock it like a Redhead, How to be a Redhead’s first live red carpet beauty and fashion event, took place Saturday night at 60 Reade Street in TriBeCa.
Two hundred attendees browsed and received beauty treatments specifically for redheads from vendors Pureology, Whip Hand Cosmetics, Incoco, Susan Ciminelli and Prescriptives. Redheads also lined up at the How to be a Redhead beauty table to purchase the just-released redhead bobby pins and the Whip Hand Cosmetics lip palettes, EmpoweRED and GlamouRED, from the How to be a Redhead Collection. Sisters, and co-founders, Stephanie and Adrienne Vendetti, also worked with wardrobe stylist, Andrew Reynolds to curate rocking redhead looks from designers Dana-Maxx, Oasis and Warehouse for the runway fashion show at 8pm. Runway hair stylist, Kiera Doyle, seized the opportunity to create big runway looks, “Tonight is about embracing wild locks, curls and frizz. No more shame.”
The night held a theme of empowerment. Each sponsor and swag bag contributor was handpicked by the sisters to meet the needs of every Redhead. “When attending beauty events, I always felt singled out. I could not find products that agreed with or complimented my sensitive skin. We wanted to create a space where red could be celebrated,” says Adrienne Vendetti.
Redhead attendees came to celebrate from around the country. Alabama resident, Sarah explained, "My [fifteen-year-old] daughter and I traveled all the way New York to attend Rock it like a Redhead because HowtobeaRedhead.com has empowered my daughter to love herself.” Also in the crowd was Maitland Ward, who played everybody’s favorite redhead, “Rachel McGuire” in hit prime-time series, Boy Meets World. The five-hour event was from 5-10pm. Though the crowd was mainly red, non-redheads were offered red hair feather accessories and wigs upon entrance to experience being a"ginger" for the night.
How to be a Redhead, headquartered in New York City, was founded in January 2011 by sisters, best friends and natural born Redheads, Adrienne and Stephanie Vendetti. HowtobeaRedhead.com is the only online source for redheads, a space where women with red hair, natural and "bottled" can connect over unique beauty, fashion and lifestyle advice. How to be a Redhead's mission is to empower every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it's a lifestyle.
Adrienne & Stephanie Vendetti
How to be a Redhead