Rye, NY, March 22, 2013 --(PR.com
)-- For Westchester residents in need of an airport shuttle or taxi service, it will soon be significantly easier to find the right company for the job. Thanks to a new partnership with local online marketing firm Prospect Genius, locally owned car service Rye Taxi & Airport Service, Inc. is working to improve its Web presence. By making its Web site and contact information easier to locate via a basic Internet search, Rye Taxi & Airport Service hopes to reach out to even more area residents who need a ride.
According to studies conducted by the Pew Internet & American Life Project, some 59% of American adult Internet users visit a search engine on any given day. These search queries include people looking for information on local businesses offering products or services they need, such as taxi services. That’s why it’s so important for a company like Rye Taxi & Airport Service to have a Web site that performs well on search engine results pages. Studies have shown that sites in the top two or three search engine results receive the most clicks following the search, and Rye Taxi & Airport Service hopes to move toward those top slots for Westchester-area queries related to airport shuttle and car services.
Prospect Genius will work to accomplish this goal using a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Rye Taxi & Airport Service’s Web site copy, Prospect Genius can make it more likely that someone searching Google, Bing, or Yahoo! using keywords like “shuttle service,” “chauffeur service,” and “town car” will encounter Rye Taxi & Airport Service among the top results.
“A small business Web site needs to display prominently on relevant search engine results pages in order to be an effective marketing tool,” says Matt Gallo, a senior SEO strategist with Prospect Genius. “Our aim in helping Rye Taxi & Airport Service improve its Web presence is to help the business broaden its reach in the local community.”
Rye Taxi & Airport Service, Inc. offers car services with quick turnarounds and reasonable prices throughout the Westchester area. The business was founded in 1984, and is fully licensed and insured.
Rye Taxi & Airport Service, Inc.
Phone: (914) 417-4415
Address: 88 Purchase St, Rye, NY 10580
Web site: http://taxiserviceswestchester.ny-biz.co