Industry Intelligence Webinar: Paper Products—Environmental Marketing Best Practices

Phil Riebel, President and COO of Two Sides U.S., will review environmental marketing guidelines as published by the Federal Trade Commission and give recommendations for use of Type 1 and Type 2 environmental claims.

Los Angeles, CA, March 29, 2013 --( Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar with Phil Riebel of Two Sides U.S. on April 10. In this presentation, Riebel will lead attendees through the newly published FTC guidelines for environmental marketing. He will give recommendations for the use of Type 1 (independently verified eco-labels) and Type 2 (self-declared) environmental claims related to paper products.

Phil Riebel, President and COO of Two Sides U.S., brings 24-plus years of working on paper sustainability issues to his presentation. He will speak about common issues faced by professionals in the graphic communication value chain (paper producers, merchants, printers, converters, publishers, graphic designers, sales and marketing personnel, paper buyers and more).

In 2011, Riebel worked with Martyn Eustace, founder of Two Sides U.K., and several supporting companies to expand Two Sides to the U.S. Two Sides is a not-for-profit organization with the goal of promoting the responsible production and use of print and paper and dispelling common environmental misconceptions about paper.

Industry Intelligence, Inc. hosts this webinar as part of its ongoing initiative to provide market-relevant, value-added accessible content. Consumers for Paper Options and The Envelope Manufacturers Association (EMA) are supporting this webinar. Consumers for Paper Options works to preserve paper-based options for the 30% of Americans who lack Internet access and rely on paper for their sole source of information. The EMA, a member of Two Sides U.S., exists to promote the value of paper-based communications, in particular, envelopes and printed products.

There is no charge to register for this webinar, but space is limited. To learn more about this presentation and reserve your seat, please visit,

About Industry Intelligence, Inc.

Industry Intelligence, Inc. has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging, and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

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About i2live

i2live is the events unit of Industry Intelligence, Inc. i2live brings together business leaders to address issues that cut across industries and market sectors, especially the forest products, packaging, and food and beverage industries. Through online events and interactive conference programming, i2live helps businesses interpret industry trends and capitalize on emerging opportunities. For more information, visit
Industry Intelligence Inc.
Mary Ann La Russa
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