East Haven, CT, March 29, 2013 --(PR.com
)-- 90-year-old iconic local soda company Foxon Park Beverages Inc. invites new and diehard fans alike to explore its new website. Designed and developed by Guilford, CT-based digital agency mediaBOOM, the new Foxon Park Beverages website has been created to provide the ultimate user-friendly experience with simplified navigation and functionality throughout, allowing customers to reach product information and videos about the company’s rich history.
Refreshing the local brand for the tech-savvy consumer of today, mediaBOOM created the website with the user experience top-of-mind, building on the latest technology so the site is compatible with today's browsers and mobile devices. mediaBOOM also updated the labels on each of the seventeen Foxon Park Beverages flavors and refined the company’s logomark.
“While the soda recipe remains relatively unchanged for nearly a century, the brand now has a fresh new look which will appeal to new and long-term fans alike,” said Jay Brancati, Vice President of Operations for Foxon Park Beverages.
Mr. Brancati is part of the tradition of family-owned leadership for the company, started by his wife’s great-grandfather, Matteo Naclerio.
“I grew up in the area and I’ve been a fan of Foxon Park my entire life,” said Frank DePino, President of mediaBOOM. “There is nothing as iconic to the area as enjoying a cold Foxon Park Birch Beer and a slice of New Haven’s best pizza. It was an honor to be chosen to breathe new energy and flavor into this heritage brand.”
The new website’s online sales catalogue allows customers to easily purchase bottle and liter packs, as well as apparel so that customers can show off their Foxon Park pride. Furthermore, the new website encourages visitors to share products and pages that interest them with others across Facebook and Twitter. Foxon Park also invites enthusiasts of the company to post photos on Instagram and tag them #foxonpark.
Foxon Park Beverages, Inc. was founded in 1922 in East Haven, Connecticut by Matteo Naclerio, an immigrant from Italy. He quickly embraced the entrepreneurial spirit of his era and decided to open up a beverage company called “Foxon Park,” named after the street on which it resided at the time. Foxon Park is noted for using natural ingredients as well as utilizing cane sugar as a sweetener, unlike most soft drinks that use high fructose corn syrup. Today Foxon Park is sold throughout the United States in retail and online locations. For more about the company, visit www.FoxonPark.com.
mediaBOOM is an award winning interactive design and development agency located in Guilford, Connecticut. Established in 2003, mediaBOOM is comprised of both creative and technical professionals specializing in building brands online. The agency’s work includes web site design, application programming, animation, interactive presentation materials, identity, branding, and advertising for a variety of corporations and institutions. mediaBOOM has earned international recognition from numerous design publications and competitions including How Design Magazine, the American Design Awards, the FWA, and The Pixel Awards. Recently mediaBOOM received the Webby Award for Best Professional Services Web Site. For more, visit: www.mediaBOOM.com.
96 Broad Street
Guilford, CT 06437
Foxon Park Beverages, Inc.
Vice President of Operations
103 Foxon Blvd.
East Haven, CT 06513