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Cloud Marketing Introduces New Readership Rewards for the Newspaper Industry; First Two Programs Are Offered for Free

Rancho Cucamonga, CA, March 30, 2013 --( Cloud Marketing has announced their recent alliance with Destination Rewards, considered the premier loyalty/rewards company in the industry. The partnership establishes a Readership Rewards program, designed specifically for the newspaper industry. It will act as an engagement, retention and loyalty reward program for the newspaper publishing industry. Readership Rewards will enable newspapers to provide their subscribers deep discounts on dining, brand name merchandise, gift cards, movie tickets, hotels, family vacations and more. In addition to the savings, The Readership Rewards program will provide engagement tools such as daily deals, sweepstakes, auctions, interactive gaming and promo codes. These tools are intended to generate the high level of engagement or “stickiness” that creates subscriber loyalty.

“We are extremely excited about our relationship with Destination Rewards and the launch of Readership Rewards,” stated Stephen Rudnicki, President of Cloud Marketing. “Our program is so much more than your typical readership program as it offers multiple touch points that allow newspapers constant dialog with their customers on a daily or weekly basis. We are confident that the program will create an ongoing and more meaningful relationship between the newspaper and their subscribers.”

Rudnicki continued on and explained that their Virtual Currency is the key. “The primary element of our loyalty solution is a patented Virtual Rewards Currency that can be rewarded for anything the newspaper desires. The currency is vendor- sponsored so there is no additional cost to the newspaper. That flexibility makes it easier to show appreciation, drive behavior and build longer lasting relationships.”

John Sheppard, a veteran of the newspaper industry with Crossfire Marketing believes Readership Rewards will be the most popular loyalty program in the industry. “I have witnessed all types of premiums, contests and reward programs over the last 35 years, and by far, Readership Rewards is the perfect fit for the newspaper subscription world.” Sheppard goes on to say, “With the use of virtual currency, newspapers will be able to drive behaviors such as renewals, upgrades, PIA conversions, bundling print with digital, clicks to digital and almost anything else that will help newspapers show increased circulation with the new AAM (ABC) rules and regulations. I believe this would be an excellent tool to convince print subscribers to bundle with their digital products, which is everyone goal.”

Rudnicki intends to unveil Readership Rewards this month. “We are so anxious for a quick start that the first two newspaper clients will receive the Readership Rewards program for free,” Rudnicki announced. “Their only cost would be a nominal set up fee and the cost of the conversion program they choose.”

In an age of newspapers going to digital platforms and more and more subscribers leaving newspapers for these new-age subscriptions, Cloud Marketing has devised the ultimate retention tool for you.

For more information regarding Cloud Marketing, visit their website: or you can email Mickey Gross @ or John Sheppard@
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Cloud Marketing
Michael Rudnicki

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