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Growing Income, Consumption and Rapid Urbanization Will Boost the Ready to Eat Market in India

Netscribes publishes a report on the Ready to Eat Market in India 2013 as part of Netscribes’ Food and Beverage Industry report series.

New York, NY, April 06, 2013 --( The latest report by Netscribes Inc, a global market intelligence firm on the Ready to Eat meals Market in India depicts a remarkable growth owing to the increasing income and consumption among Indian consumers. Rapid urbanization is also augmenting the demand for ready to eat meals. Urban people face time crunch due to their busy work schedules which is leading to increased dependence on ready to eat meals. This is further aided with the penetration and availability of a wide variety of ready to eat products in different packaging formats at various retail outlets. These factors promise a bright future for the Indian packaged foods market.

The report provides a snapshot of the convenience food market and begins with an overview of the major macro economic indicators which highlight the present economic scenario prevalent in India. It is followed by an introduction which segregates the overall food processing industry into its sub segments, one of which is packaged foods; ready to eat meals is one of the sub segments of this group. An overview of the Indian ready to eat market in the coming years is also included in the market overview section providing details on the current market size and growth. Segmental share of the market in terms of organized and unorganized sector is also provided. In addition to this, names of major players of RTE market has been mentioned along with the share held by the market leader. The report also discusses the broad classification of the end user segments of packaged foods and the value chain analysis of the sector.

The market segmentation section depicts the market in terms of shelf stable and frozen products and vegetarian and non vegetarian. Based on the availability of the products in the market, respective market shares of these categories have been provided. The next section is about the findings of the consumer insights survey on Ready to Eat Market in India which was conducted on social media sites and via emails.

Import and export of different types ready to eat products is provided, highlighting the growth in import and export values over the years as well as details regarding major importing and exporting nations.

Analysis of the growth drivers indicate growing income and consumption, rapid urbanization, increasing working women population, convenience, growing retail market and marketing campaigns as influencing factors. The key challenges include poor supply chain and distribution facility, deficit in power supply, consumer behavior and perception, rise in packaging costs and health concerns.

Government rules and policies which cover Food Safety and Standards Act 2006 and Regulations 2011 and other government policies are discussed elaborately in the report. Government participation about various fiscal incentives for food processing industry and other initiatives taken by the government that indirectly boost the ready to eat meals market is enclosed.

The major trends identified in the sector include exhibitions and events, high focus on export, adaptation of new technologies, innovative promotional techniques, gaining special attention in retail format stores, retailers going for private label RTE meals, launching innovative and region specific products and gaining popularity of frozen RTE products.

The competitive landscape section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. The section includes competitive benchmarking of the top players operating in the Indian ready to eat market. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights, their product portfolio and SWOT analysis, thus providing an insight into the existing competitive scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the packaged foods market in India.
Contact Information
Gaurav Kumar
+91 33 4027 6214

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