South Beloit, IL, April 07, 2013 --(PR.com
)-- Axium Foods, Inc. (www.axiumfoods.com), is officially launching their new corporate logo today. The new logo symbolizes the expanding diversity and continued growth the manufacturer is experiencing in today’s salty-snack market.
The logo, comprised of a “A” surrounded by 4 different colors, denotes the diversity of Axium’s product mix and customer base. As the hub of the logo, the “A” strongly signifies the company’s commitment to stay centered. “In a competitive industry such as ours, it’s important that our current and potential customers understand we’re consistent but also progressive and innovative,” said Jerry Stokely, Axium’s president. “We’re honored to have a varied and loyal partnership with some amazing companies. This new visual identity, with its bold colors and contemporary font, better represents our evolving company and forward-thinking mindset.”
The logo was designed by Brandhouse, Inc. (www.brandhouseinc.com), with offices in Chicago and Denver. Brandhouse is also the creative force behind the award-winning bag design of Mystic Harvest, Axium Food’s latest snack brand made with purple corn.
Already prominently featured on their corporate website, the new logo will be rolled out onto brand websites, packaging, correspondence, and other company literature in the coming weeks.
About Axium Foods
Founded and headquartered in South Beloit, IL, Axium Foods, Inc. a division of McCleary, Inc., is a leading manufacturer of salty corn-based snacks. Family-owned and operated for over 52 years, Axium Foods manufactures both private-label snacks and their own brands, which include Pajeda’s, Fiesta Crunch and Mystic Harvest. For more information about Axium Foods, visit www.axiumfoods.com.