Innovation Direct™ to be at Helm of Licensing Efforts for Assurance Pad Invention

Miami, FL, April 13, 2013 --( An innovative new product designed to address a common problem for female consumers, the Assurance Pad, has been developed by Nanetta Sherwood of Grand Prairie, Texas. The product’s unique design provides its users with confidence and peace of mind when going through a menstrual period.

Women have to encounter a certain number of physical challenges unique to their gender, and these can sometimes become particularly bothersome. The most commonly cited is the monthly menstrual cycle, which can bring about a host of discomforts, pain, and other potentially frustrating and embarrassing circumstances. One of the most common is the inadvertent staining of clothing, which can permanently soil and damage and also cause considerable unpleasantness.

With this in mind, the Assurance Pad has been conceived. The Assurance Pad‘s proprietary features greatly reduce the chances of leakage or staining of clothing. The product eliminates frustration and embarrassment. Additionally, the Assurance Pad is thoroughly comfortable and unobtrusive to wear. Furthermore, it will be cost effectively priced, adding to its appeal.

The Assurance Pad is also in patent pending status with the United States Patent and Trademark Office.

Ms. Sherwood now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the feminine hygiene products industry are currently being targeted as candidates to eventually commercialize the Assurance Pad on a worldwide basis.

In December 2012, Ms. Sherwood contracted product management services leader Innovation Direct™ to represent the Assurance Pad to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Assurance Pad and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231