A Replacement for Conventional Petroleum Based Wax

A new exciting product as an alternative to conventional paraffin wax is now available.

Lakeland, FL, May 29, 2013 --(PR.com)-- Tawaho Management Limited, a sustainable market development company, in collaboration with USA based New Composite Partners, has recently announced the availability of a new exciting product as an alternative to conventional paraffin wax.

Soyawax™ is a replacement for conventional petroleum based wax (paraffin). Soyawax™ manufactured the very first soybean oil wax candles for the marketplace in 1993. The Soy Foods Research Center has fully documented that the company is the originator of the growing soy wax industry. The international wax industry is a 10-12 Billion Dollar Market. To date, early adaptors in the shift to soy wax replacements for petroleum wax can be measured in a few million dollars in international sales. It is very clear that all of the growth for this industry is still in front of us. There are major factors on our side to capture a very major market share for Soyawax™ over the coming years.

Almost everyone in the candle industry and wax industries are now familiar with the concept and existence of soy wax as an alternative to petroleum wax. There are now significant market realities offering opportunity. Consumers prefer a “natural product”. The Iowa Soybean Promotion Board in the United States provided funding for side by side air emission tests of soybean wax and petroleum wax. These tests provided evidence that soybean wax burns much cleaner than petroleum wax. There is one huge market factor that will structurally move the wax industry from petroleum to soy wax alternative; paraffin is a by-product of petroleum refining. New refineries use new, more efficient technology that does not produce paraffin as a waste byproduct. As new refineries replace aging refineries, petroleum wax supply is gradually moving to extinction! The shift to Soyawax™ is thus inevitable!

Soyawax™ is currently “Made in America” from a line of products offered by New Composite Partners.

About Tawaho Management Limited
Tawaho Management Limited is a trusted provider of environmental market development services. Based in Nelson New Zealand, the company is proud to advise some of the most successful companies in the province.

About New Composite Partners
New Composite Partners based in Edgerton, Wisconsin, works with industry partners in the development, promotion, marketing, and sale of biobased products “Made in America”.

For more information contact Tawaho Management Limited at 274 322 658 or by email at info@naturalcenter.co.nz


Any views or opinions presented in this Press Release do not necessarily represent those of the company and are not intended to make defamatory statements or to infringe or authorize any infringement of copyright or any other legal right by communications. The company will not accept any liability in respect of such communications.

Source: Avenues of Marketing
Jerry Hagemann