TargetGov President Gloria Larkin Presenting “Government Contractor Updated Gap Analysis” Workshop at the Michigan PTAC of Schoolcraft College
On May 16, 2013, International speaker and U.S. federal contracting expert, Gloria Larkin, will present a workshop, “Government Contractor Updated Gap Analysis” at the Michigan PTAC of Schoolcraft College to help attendees see more success in the ever-changing and competitive government contracting marketplace.
The workshop will cover business gap analysis using real examples to show companies how they can analyze their business to determine the best strategy, navigate the mandatory and optional registrations, deal with competition, and cover the collateral materials that must be used to see success in selling to the federal market.
Other topics include how market gap analysis can help uncover what exactly federal agencies are purchasing, who is winning contracts, and the vehicles the federal government is using to purchase products and services. The workshop will wrap up with the ten most common mistakes to avoid in the federal marketplace and specific ways to avoid them. These common mistakes can have a significant impact on a company’s ability to sell to the federal government.
In addition to the workshop, attendees will receive a Capability Statement Content Guide, a 70+ page reusable workbook (as an electronic file) detailing all topics and reports, and a Capability Statement Analysis and Grade from TargetGov. After the workshop Gloria Larkin will be available to sign copies of her book, The Basic Guide to Government Contracting, also available for purchase at a discount at the event.
Utilizing these tools will help attendees see more success in the federal contracting market, a competitive and rapidly changing market that requires companies keep up with current trends and marketing strategies.
To register for the event go to http://www.targetgov.com/Content.asp?id=2890, or call toll-free 866-579-1346.
About Gloria Larkin:
Gloria Larkin, National Marketing and Business Expert, is President of TargetGov. Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal, Forbes, and TheStreet.com. She is an expert author with articles regarding federal business development published in local, regional, national and international publications. She is also the author of two books: “The Basic Guide To the U.S. Federal Government” (book & Kindle) and “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing (book & Kindle). TargetGov clients have won federal contracts worth billions of dollars and the company focuses on government procurement and related business development and marketing services including minority certification services, contract development, proposal management, contract administration and expert federal contracting services.