Business Directory, Press Releases, Jobs, Products, Services, Articles
Businesses Articles Press Releases Follow @PRcom
Press Release Pricing | News by Category | News by Country | News by US Region | Recent News | News on Your Site

Press Releases


Press Release

Receive press releases from Soundview: By Email RSS Feeds:

Soundview to Publish Summary of Idea Agent by Lina Echeverria

Soundview Executive Book Summaries has released its book summary of Idea Agent by Lina Echeverria. Soundview summaries can be read and listened to on any computer, tablet, smartphone or e-reader.

Philadelphia, PA, April 20, 2013 --( There is perhaps no leadership challenge more daunting than managing creativity — and more urgent than delivering breakthrough innovation. How do you harness some of the most passionate, intelligent people in your organization without stifling them? How do you simultaneously unleash their energy and channel it into something tangible? In Idea Agent, Lina M. Echeverría offers seven proven principles through which new ideas come to fruition. Learn more at

Lina Echeverria spent twenty-five years inspiring creativity and accelerating innovation at Corning Incorporated, one of America’s leading technology companies. She has done the hardest and most urgent kind of job in the world of business—managing creative researchers and scientists to find and develop new technologies and new products that help consumers, while driving the business of one of the world’s most renowned Fortune 500 technology companies.

She created an environment where scientists were both creative and productive, where teams balanced the ability to explore the edges of possibility, while also delivering critical new technology on time and on budget. Lina was known not just for her ability to effectively lead and manage (and keep happy) creative scientists, she was known for her ability to teach those skills to other leaders.

During her career, she managed teams and led organizations both in Corning, NY, and in Fontainebleau, France. Echeverria began challenging convention early, as a student in her native Colombia. She was the first woman to seek admission to and graduate with a degree in engineering geology from the Universidad Nacional de Colombia at Medellin, opening the door to a new field for a generation of women in a school considered the most rigorous in the country in the area of engineering. She went on to earn a PhD in geology at Stanford, and then on as a postdoctoral fellow at the Carnegie Institution and a researcher at the Max Planck Institüt in Germany, conducting field research on the island of Gorgona, site of Colombia’s highest security prison.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit for more information about Soundview Executive Book Summaries.
Contact Information
Rob Carter

Click here to view the list of recent Press Releases from Soundview
Promote Your Business