Car Audio Installer in Edison, NJ, Hires SEO Marketers to Improve Online Access for Locals

Middlesex, NJ, April 24, 2013 --(PR.com)-- For car, truck, and boat owners in the Edison, NJ, area, it will soon be considerably easier to find the mobile audio services and marine electronics they're searching for on the Internet. This improved online access is the result of an SEO marketing campaign launched on behalf of Z & R Auto Salon. The campaign, conducted by SEO leader Prospect Genius, is intended to increase the search engine prominence and overall visibility of Z & R Auto Salon. Now, when local vehicle owners search online for services like car audio installation, vehicle security, or GPS navigation systems, they'll have quicker, more direct access to Z & R Auto Salon's Web site.

With the Internet now being the information medium of choice for many consumers, more and more small businesses are recognizing the importance of high visibility on the major search engines. Studies conducted by the Pew Research Center have highlighted this phenomenon: Survey results reveal that approximately six out of ten American adults rely on search engines and other Web sites to help them weigh different shopping options and make purchasing decisions. This growing trend is what prompted Z & R Auto Salon to sign up for Prospect Genius's search engine optimization program. As the result of the online campaign, Z & R Auto Salon will now be featured more prominently in online search results for things like mobile audio, GPS navigation systems, and marine electronics. This helps ensure that more locals will have direct access to vehicle customization products and services ranging from vehicle security to car audio installation.

As Matt Gallo, a spokesman for Prospect Genius explains, small businesses that can't be found in local Internet searches are putting themselves at a competitive disadvantage. He states, "With newspaper circulation going down and old-fashioned telephone books falling into disuse, it's the Internet that most people are turning to for help in making purchasing decisions. Our work with Z & R Auto Salon is making it possible for local consumers to streamline their search when looking into choices for mobile audio and vehicle security systems."

Z & R Auto Salon is a car audio shop and marine electronics installer serving the Edison area. Established to provide a one-stop shopping environment for mobile electronics, Z & R Auto Salon also offers truck accessories, aftermarket wheels, and more.