In the Battle for Beachgoers, One Business Gets Creative

Asbury Park, NJ, May 01, 2013 --( Some towns on the Jersey Shore are still suffering the aftermath of Superstorm Sandy. Others have rebuilt and are eagerly anticipating an influx of summer visitors. One business is stepping up its game to attract new people to Central Jersey shore towns.

“I remember watching a story on Channel 7 about post-Sandy summer rentals on the Jersey Shore, and all they could talk about was Wildwood and towns far south of us,” Anthony Newarski, president of Business Operations for the John C. Conover Agency, a real estate company on the Jersey Shore. “I was like ‘C’mon! Asbury Park and Long Branch are a lot closer to New York than Cape May. And we have more things to do and nicer locals. We have a great nightlife, a quirky business districts, and are right on the train line.’ It’s a no-brainer if you ask me. So the next day when I came into work we started talking about what we could do to make people in New York and Philadelphia realize that we’re still here and as great as ever.”

The Conover Agency developed a Summer Rental Marketing Plan that consists of several key components unique on the Jersey Shore, but they felt necessary to compete with other areas that are getting all the press. Features of the plan include:

An easier Summer Certificate of Occupancy process in a key Jersey Shore town for homeowners to rent their homes to vacationers.
A Summer Rental Team that consists of Agents who have a lot of experience marketing and expediting summer rentals.
A marketing campaign targeted to nearby metropolitan areas highlighting our summer rentals inventory.
A hand-crafted welcome packet to help vacationers to get the most out of the area.
Check in/check out services (a la carte) as needed.

After months of careful planning and research, the John C. Conover Agency presented the city of Asbury Park with a plan to modify the existing Certificate of Occupancy ordinance this month. The plan, modeled on ordinances from other towns on the Jersey Shore, will allow landlords to purchase a single certificate of occupancy that would cover all tenants during the entire Summer Season. The old ordinance required landlords to purchase a new CO for each and every new rental, which discouraged many homeowners from exploring this potential revenue stream.

Says Greg Demaras, broker at Conover, “We did this for both homeowners and visitors. A home with 4 bedrooms and walking distance to the beach can often earn its owner four times their annual property tax bill in one summer. We want to bring new people to the Jersey Shore but we also want to make it as easy as possible for existing residents to benefit."

"We always place our customers at the top of the page," says Jack Conover, Broker. "We love this area and we are invested in the community."

Contact: Greg Demaras
917-837-7009 cell
732-897-9200 office
The John C. Conover Agency
Heather Jensen