Honibe – Pure Honey Joy!® Launches New Line of Honibe® Honey Delights® Made With 100% Pure Dried Honey for the Confectionery Market

Island Abbey Foods Ltd.™ flagship brand Honibe – Pure Honey Joy® is now offering their Honibe® Honey Delights® for global retail distribution. This new launch of the product will showcase the confectionery product in a twenty-count bag with its claim to fame of being the world’s first candy made with pure dried honey. This new launch will allow the company to capitalize on the ever-growing confectionery market that is available across the globe valued at an average of 150 billion dollars.

Charlottetown, Canada, May 02, 2013 --(PR.com)-- Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced today the launch of a new line of Honibe® Honey Delights®, the world’s tastiest candy, made with pure dried honey. This new line of Honibe® Honey Delights® will open the door to the global confectionery market with its commanding annual value of 150 billion. This line of honey candies will allow Island Abbey Foods to offer its consumers a healthy alternative to what is currently available on the market today: refined sugar.

“We are very excited to now be able to offer our Honibe Honey Delights in a new flow wrap individual piece in a 20-count retail bag format,” stated John Rowe, CEO of Island Abbey Foods Ltd. “The demand for this line of world’s first candies has been growing and we are pleased to now say that our Honey Delights are available for purchase in both bag and bulk quantities. Our lines will be available in pure honey and are perfect for retail, food service, cafes and hotels.”

Honey Delights are available for direct purchase at www.honibe.com, for retailers, and for food service in bags of 20 pieces, in bulk cases or in jars. Honibe Honey Delights are made with 100% pure honey and are only 10 calories per 2.6 gram piece and contain honey’s natural properties. Other honey product lines on the market only contain a small percentage of honey (typically less than 5%) and are made from refined sugar. The Honibe Honey For Health line of products are 100% all natural and a healthier alternative to refined sugar products. Honey is proven to contain anti-bacterial & anti-microbial properties, as well as, anti-oxidants and nutrients (Arbor Nutrition, 2009). Honey is also an alternative for Diabetics and for people on low or restricted carbohydrate diets as honey is rated lower on the glycemic index than refined sugars: glucose = 100, sucrose = 68, honey =55 (Arbor Nutrition, 2009). Honey has also been proven as a healthier option for adults and children compared to DM based cough syrups (Penn State College of Medicine, Paul, 2007).

The Honibe – Pure Honey Joy brand has seen a great deal of nationwide support since their first product, the Honey Drop®, was introduced in 2008, including multiple product awards from across Canada. Honibe’s recognition started to grow internationally when it won the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World.” Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights® candies and suckers / lollipops, Honey Sprinkles™ for cooking and baking, and Honey Lozenges™ for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL Toronto in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its "Snacks For Space" and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was named one of Progress Magazines Fastest Growing Companies in 2012.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe – Pure Honey Joy brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.

For more information please visit us on the web at www.Honibe.com or www.IslandAbbeyFoods.com.

Sales Inquiries:
For National Regional Accounts please contact Crossmark www.crossmark.ca.

For Atlantic Canadian Accounts please contacts AMCA www.amca.ca.

If you are an independent or international customer, please contact us directly www.honibe.com.
Contact
Island Abbey Foods Ltd
Lindsay Mulligan
902-367-9722
www.honibe.com
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