A Next-Generation Customer Card Programme: Sportpoint Teams Up with easycash Loyalty Solutions for Its Customer Loyalty Concept

Hamburg, Germany, May 08, 2013 --(PR.com)-- easycash Loyalty Solutions GmbH, a company of the Ingenico Group (Euronext: FR0000125346 - ING), has created a new customer card programme for the sporting goods retailer Sportpoint that is currently one of a kind. A special feature of the new "Go for Sport" card is the fact that alongside its functions as a bonus and payment card, it will soon also boast multi-channel components as part of the Next-Generation Loyalty approach developed by the customer loyalty specialist from the German city of Hamburg. The partners expect 25,000 customers to take advantage of the first run of cards to be produced in 2013. The card was officially launched on 25th March in perfect timing with the 20th anniversary of the INTERSPORT partner Sportpoint. It is be available in all of the company's 20 stores in eastern Germany.

Sports Fans Benefit from a Direct Team Play

easycash Loyalty Solutions GmbH has been working in cooperation with Sportpoint to process the sporting goods retailer's gift card transactions since as early as 2009. After working on the project for just three months, the partners have now extended their solution by adding an innovative customer card programme just in time for the company's 20th anniversary. The CRM specialist easycash Loyalty Solutions from Hamburg is fully responsible for processing the company's customer card transactions and also operates its service centre. Every time they use their card, Sportpoint customers receive bonus points for the purchase made. The card's integrated prepaid function means that they can then use their bonus points to pay for purchases in all Sportpoint stores. The "Go for Sport" card therefore not only boasts a points collection function, but also features an additional payment function based on a prepaid account. Multi-channel functions will then be added to the programme in its next stage of development, with the incorporation of mobile technologies providing completely new functions and benefits for both Sportpoint and its customers. The virtualisation of the card in particular will play a central role in connection with an intelligent couponing approach.

"Our pioneering spirit is the driving force behind our cooperation with Sportpoint," explains Jochen Freese, the Managing Director of easycash Loyalty Solutions. "When developing the strategy for this customer card programme, we made sure to take the future into account. While multi-channel approaches are currently the talk of the town, we have now gone one step further with Sportpoint to make them reality."

"Breaking new ground is a tradition for Sportpoint. We are now celebrating our 20th anniversary as the top retail chain for sporting goods in eastern Germany", declares Thomas Jander, the Managing Director of Sportpoint Holding GmbH & Co. KG. "In line with this special occasion, we have worked together with easycash Loyalty Solutions to develop a comprehensive customer card concept that offers our customers an increased number of functions and we will soon be offering them even more intelligent added value with our multi-channel strategy."

The Company Sportpoint Holding GmbH & Co. KG

The company Sportpoint Holding GmbH & Co. KG (Sportpoint), which is based in Berlin, is the top retailer of sporting goods in eastern Germany. It has been offering professional and hobby athletes exciting shopping experiences for the most popular sports since 1993.

Sportpoint is one of the largest sports shops in Germany and operates 20 stores covering a total area of over 16,000m². It is a member of the national organisation INTERSPORT Deutschland eG, which is based in the German city of Heilbronn.

For further details, please contact:

easycash GmbH
Marketing / Communications
Nicole Ohagen
Tel. +49 (0) 2102 973-314
Fax +49 (0) 2102 973-226
Email: nicole.ohagen@easycash.de
grintsch communications GmbH & Co. KG
Arne Trapp
Tel. +49 (0) 221 9370 63-54
Fax +49 (0) 221 9370 63-50
Email: easycash@grintsch.com
easycash-loyaltysolutions@grintsch.com

Internet

www.easycash.de
www.easycash-loyaltysolutions.de

About easycash and easycash Loyalty Solutions

easycash and easycash Loyalty Solutions are part of the international Ingenico Group (Euronext: FR0000125346 – ING), a leading provider of payment solutions.

As an emoney institution in accordance with the Payment Services Supervision Act, easycash GmbH enables its customers all over Europe to use electronic payment transactions. With 530 employees in its six European offices, the company provides the retail, catering and financial industries with comprehensive payment services including a wide range of diverse and innovative opportunities to create added value.

easycash is Germany’s leading card payment service provider and supports 92,000 retailers with 283,000 terminals. In 2011, it processed more than 1.7 billion payment transactions in Germany.

easycash Loyalty Solutions GmbH is the German market leader for card-based customer loyalty and gift voucher solutions that increasingly also offer payment and credit card features. The company runs a multitude of varied programs all over Europe and processed 35 million payment and bonus transactions in 2010. With 75 employees, the company, based in Hamburg, Germany, is responsible for over 26 million customer accounts.

easycash GmbH, Am Gierath 20, 40885 Ratingen, Germany
Registered company office: Ratingen, Germany,
German Commercial Register (HRB) no. 43846, District Court of Düsseldorf
Managing Directors: Marc Birkner, David Thogmartin

easycash Loyalty Solutions GmbH, Hugh-Greene-Weg 2, 22529 Hamburg, Germany
Registered company office: Hamburg, Germany,
German Commercial Register (HRB) no. 103195, District Court of Hamburg
Managing Directors: Marc Birkner, Jochen Freese