Soundview Executive Book Summaries to Host Webinar with David Maxfield

Soundview Executive Book Summaries will host an interactive webinar on May 15th with best-selling author David Maxfield, to discuss the new research and updated findings from the 2nd edition of his book, Influencer.

Philadelphia, PA, May 11, 2013 --( In this Soundview Live webinar, The New Science of Leading Change, you’ll be the first to hear from author David Maxfield about the new research, case studies, and content featured in the latest edition of Influencer. David will teach influence strategies for achieving profoundly better results by changing bad and entrenched human habits. And he will examine, in detail, why people do what they do and what it takes as a leader to help them act differently. Learn more at

David Maxfield is co-author of the New York Times bestsellers Influencer and Change Anything. David completed doctoral work in psychology at Stanford University and has since taught at Stanford University and the Marriott School of Management at Brigham Young University where he received the Motorola University’s Distinguished Teaching Award and Stanford University’s Dean’s Award for Innovative Industrial Education.

As vice president of research at VitalSmarts, David leads an ongoing series of research projects uncovering the negative impact of cultures of silence in organizations around the world. His research has been published widely including in the MIT Sloan Management Review, where his article “How to Have Influence” was awarded The 2009 Richard Beckhard Memorial Prize for the most outstanding article on planned change and organizational development.

Attendees will learn:
· How to use three keys of influence to become a true leader.
· How to identify a handful of high-leverage behaviors that lead to rapid and profound change.
· How to apply strategies for changing both thoughts and actions.
· How to marshall six sources of influence to make change inevitable.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit for more information about Soundview Executive Book Summaries.
Rob Carter