Atlanta, GA, May 19, 2013 --(PR.com
)-- Dispensing cutlery one piece at a time is an effective way for foodservice operations to assure diners that close attention is paid to their health and well-being, which helps create a positive image for the foodservice establishment. Georgia-Pacific Professional, a manufacturer of innovative washroom, wiper and foodservice solutions, is making one-at-a-time dispensing easier than ever with the addition of a new touchless product to its family of Dixie® SmartStock® cutlery dispensers.
“By automatically dispensing a single knife, fork or spoon, SmartStock helps prevent the clutter and cross-contamination often encountered with open cutlery bins, providing a clean and organized image for foodservice establishments,” said John Strom, vice president and general manager of the cutlery category at Georgia-Pacific Professional. “SmartStock dispensers are certified as hygienic by the National Sanitation Foundation (NSF), and cafeterias in healthcare facilities and schools are showing particular interest.”
“A Touch of Cleanliness in an Unclean World” is the theme of a unique advertising campaign launched with the new SmartStock touchless dispenser. With a cast of less-than-clean characters, the campaign, website, and videos take a fun approach at highlighting why everyone needs to take steps to help prevent the spread of germs that are all around us.
“The SmartStock touchless dispenser helps improve hygiene while adding to a restaurant or cafeteria’s image, especially today when the public is increasingly aware of hand cleanliness and the spread of illness,” Strom said. “Similarly, patrons appreciate efforts to reduce waste, which is another SmartStock benefit because guests only take the cutlery they need rather than grabbing multiple pieces as they would from a standard bin.”
Reinforcing its commitment to providing sustainable choices, Georgia-Pacific Professional also is introducing Bio-Blend cutlery for SmartStock dispensers. Made with an average of 30 percent renewable material like fiber from trees, sugar cane and other materials, Bio-Blend cutlery reduces plastic resin use by an average of 30 percent by weight when compared with SmartStock medium-weight polystyrene cutlery. And when Bio-Blend cutlery is used in a SmartStock dispenser, which has been shown to reduce the use of cutlery by an average of 29%, the resulting plastic resin is reduced by an average of 50 percent.
The full SmartStock family of dispensers—offered in three sizes—will be featured at Georgia-Pacific Professional’s Booth #7125 at the National Restaurant Association’s Show 2013, May 18-21, in Chicago. Available in styles to match an establishment’s décor, SmartStock skins will be displayed to show a range of easy-to-apply, easy-to-clean decals, as well as a sustainability-focused Bio-Blend skin for dispensers with the new cutlery. In addition, the company will showcase SmartStock accessories that give guests quick access to cutlery and provide foodservice operators with flexible display options.
Also on exhibit at the NRA show will be other Georgia-Pacific Professional foodservice solutions, such as the Dixie® PerfecTouch® insulated cups that help avoid double-cupping and meet the Sustainable Forestry Initiative® (SFI®) Certified Sourcing and Chain-of-Custody standards. In addition to front-of-house items, the company also will feature its solutions for back of house, led by the enMotion® touchless dispensers for towels, tissue, soap and hand sanitizer.
To learn more about SmartStock dispensers and other innovative products from Georgia-Pacific Professional, call 866-HELLO GP (435-5647) or visit www.dixiesmartstock.com and Twitter @GPProfessional.
About Georgia-Pacific Professional
Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, plates, cutlery and napkins. We serve a wide range of market segments, providing washroom, wiper and foodservice solutions for office buildings, education, healthcare, restaurant, lodging and manufacturing facilities through well-known product brands like enMotion®, Compact®, Dixie®, EasyNap®, SmartStock®, and Brawny Industrial®. For more information about Georgia-Pacific Professional, please call 1-866-HELLO GP (435-5647) or visit us at www.gppro.com.
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