LicenZing, LLC
LicenZing, LLC

Bedtime Ted is Bear-y Successful

Bedtime Ted™ a junior apparel brand, announces the renewal of its licensing agreement with SBH Intimates, Inc., to produce and market junior loungewear, sleepwear, underwear, hosiery and daywear. Bedtime Ted also joined with Trevco, Inc. to produce and market junior tops. Launched in 2003, Bedtime Ted appeals to that trendy tween/junior market by offering “fun fashion”and hip, cool looks.

New York, NY, January 06, 2006 --(PR.com)-- BEDTIME TED™ a junior apparel brand, announces the renewal of its licensing agreement with SBH Intimates, Inc., to produce and market junior loungewear, sleepwear, underwear, hosiery and daywear. BEDTIME TED also joined with Trevco, Inc. to produce and market junior tops. BEDTIME TED is a friendly and sassy little bear. His creative images have captions such as “Buy me things” and “I’m out of bed, what more do you want?” Ted also has some colorful friends Achoo™, a mischievous cat, and Zoe™ a confident little girl.

SBH Intimates is a leading manufacturer of intimate apparel for women, juniors and girls. Their pride is the innovative design, superior quality, and remarkable fit of their garments; all being offered at the best price point. Brett Freeman, VP of Licensing, says “We work diligently to choose our business partners ensuring that long-term relationships are built with the brightest and most successful people and businesses in the world. BEDTIME TED will be a terrific addition to our company.”

Trevco, Inc. is a Michigan corporation founded in 1989 by James P. George, its President and Chief Executive Officer. It has grown into one of the licensed apparel industry’s most durable and reliable firms, famed for prompt shipping, great art, and quality goods. Trevco, Inc. holds licensing rights for a roster of significant entertainment properties and consumer product brands, including the Beatles, Superman, Batman, Teen Titans, The Trolls, Jose & the Pussycats, Betty Boop, Pennzoil, STP, Marilyn Monroe, James Dean, Garfield and more. James George states “In 2005 and beyond, Trevco is taking an aggressive new stand on licensing and marketing, developing new relationships and pursuing new avenues to expand its reach. BEDTIME TED fits right in with this approach.”

Molly Robbins, president of LicenZing, the exclusive licensing agency for BEDTIME TED, says, “This little bear is too cute. His confident and happy style are just what tween and junior girls want to express.”

While BEDTIME TED appeals to a variety of different lifestyles, tastes and ages, the company’s target customers are tween and junior girls. Larry Kleinstein, the creator of BEDTIME TED states “The BEDTIME TED customer is a discriminating consumer who demands value and quality at a competitive price. SBH and Trevco will produce fashionable products with the simple and fun designs that our customers expect.”

About Bedtime Ted

Launched in 2003, BEDTIME TED appeals to that trendy and sassy tween/junior market by offering “fun fashion”. The company prides itself on its innovative spirit and idea-based approach to giving teenagers what they want—the hippest coolest looks. Surplus Worldwide Inc., DBA as BEDTIME TED is based in New York and is a domestic and import manufacturer of tween, juniors, and young men’s apparel. BEDTIME TED will be distributed in retail stores across the country including department stores, specialty chains and specialty boutiques. Keep your eyes open for Ted and his fun friends; they are liable to show up anytime and anywhere!

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LicenZing, LLC
Margaret Bauthier
415-507-1596
www.licenzing.com
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