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Opternative Launches Indiegogo Campaign to Develop the World’s First Online Eye Exam

Chicago, IL, June 01, 2013 --( Opternative, a company revolutionizing eye care by developing the world’s first online eye exam, is launching an Indiegogo campaign in hopes of furthering its efforts.

Opternative, the brainchild of Dr. Steven Lee and Aaron Dallek, seeks to make eye care accessible and affordable. For just a fraction of the cost of an in office eye exam visit, Opternative will allow consumers to obtain valid eyeglass or contact lens prescriptions by taking the Opternative Online Eye Exam from the convenience of their own home, office or anywhere computer accessible.

In order to make Opternative a reality, an Indiegogo campaign has been set up to raise funds. Funds will be used to fine-tune the software and technology behind Opternative and allow for testing of the software in order to ensure complete accuracy and ease of use.

The Indiegogo campaign hopes to raise $15,000 and will run for 60 days. For more information log on to or contact Opternative’s Aaron Dallek at (312) 307-3223. To contribute please visit the Indiegogo Campaign at:

About Aaron Dallek
Aaron Dallek is an entrepreneur and founder of Chicago based Mavens League. Previous projects include Planet Metrics, which received a VC investment from Draper Fisher Jurvetson and was sold to PTC in 2010 and Cheap Ink, which ranked 544 on the 2011 Inc. 5000 list. He is an expert in agile software development and passionate about creating new businesses, websites and mobile apps, he is working on revolutionizing the eye care industry by creating Opternative with Dr. Steven Lee.

About Dr. Steven Lee
Chicago based Dr. Steven Lee has a background in engineering, as well as a keen interest in optics. In practice since 2007, he has focused on the areas of difficult contact lens fittings, ocular disease treatment and dry eye management. In addition to his practice, he has also taught ophthalmology. He has managed numerous surgical cases and is a reviewer for the Council on Optometric Practitioner Education, as well as a previous researcher and clinical investigator for the Global Revitalens Experience and Acceptance Trial. He is the proud recipient of the G.F. Atkinson Citizenship Award. Dr. Lee started designing the Opternative concept in 2009, and through his partnership with Aaron Dallek, is now able to make it a reality.
Contact Information
Aaron Dallek

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