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Constellation Publishes First of Eight Social Business Reports

First of eight reports demystifying social business for the enterprise.

San Francisco, CA, June 09, 2013 --( Constellation Research, Inc. the research and advisory firm focused on disruptive technologies, announced today the publication of "Demystifying Social Business: Optimizing the Lead to Deal Process (Sales)” by Constellation Principal Analyst and CEO, R “Ray” Wang. This research report provides pragmatic advice about how organizations should get started on their social business initiatives.

This report reveals:
- How social business adoption has moved from experimentation to evangelization
- Why use cases provide the entry point for successful social business adoption
- Seven key use cases for sales in the lead-to-deal business processes
- How to find your organization’s disruptive technology adoption style or "persona"
- Four recommendations for the successful deployment of social business solutions

Constellation Research pioneered the complete set of front office and back office use cases for social business in 2010. This report provides insight into a key –mega-area - lead to deal use cases. Social business initiatives have gained acceptance as a key driver in business innovation. Since 2010, organizations have experimented and successfully deployed social business initiatives across a variety of business processes. In Constellation’s recent 2013 survey of 237 social business adopters, more than a majority (57.8 percent) of the market leaders and fast follower respondents had moved from experimenting with social business initiatives to scaling them to match demand. This trend signifies the successful growth of social business across a number of use cases.

With over 50 use cases identified in the survey, organizations now have defined entry points to begin social business initiatives. Consequently, many businesses can learn from the experience of market leaders and fast followers.

“After talking to 100’s of early adopters in social business, we felt it was time to put together the best practices to share with our clients. What’s amazing is the correlation between social business success and alignment with business processes. The result is this first of eight reports and the related workshops we’ll be offering in Constellation Academy” said report author R “Ray” Wang.

This report fits into Constellation’s business-focused research themes: Next-Generation Customer Experience and Consumerization of IT &The New C-Suite.

The Report
More information about "Demystifying Social Business: Optimizing the Lead to Deal Process (Sales)" can be found here:

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About R "Ray" Wang
R "Ray" Wang is the Principal Analyst and CEO at Constellation Research, Inc. He's also the author of the popular enterprise software blog "A Software Insider’s Point of View." Ray's a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. He advises Global 2000 companies on business strategy and technology selection.

Twitter: @rwang0

About Constellation Research
Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business-themed research including Digital Marketing Transformation; Future of Work; Next Generation Customer Experience; Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

Constellation Research, Constellation SuperNova Awards, Constellation Orbit, Connected Enterprise, Constellation Cosmos, and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.
Contact Information
Constellation Research
Courtney Sato

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