Montreal, Canada, June 12, 2013 --(PR.com
)-- Still sitting on a rental property as Montreal’s moving day deadline looms? Nikki Middlemiss is the owner of 4 ½ — a business that offers apartment search services to renters new to Montreal, as well as marketing assistance to landlords. If you’re having difficulties finding tenants, Middlemiss suggests this could be why:
The place needs some work. Unlike ten years ago, Montreal’s vacancy rate is currently close to 3%. Renters today have options, and will simply move on when faced with a moldy bathroom.
Poor advertising. It is standard practice to advertise vacancies on the internet. Ads should be factual, succinct, and illustrated with good photos. “Avoid subjective or sensational comments like ‘stunning property’ or ‘best deal in town.’ And always include the monthly rent,” Middlemiss advises.
Undesirable location. “This one is a tough fix,” Middlemiss admits. “Renters will rarely compromise on location, but honest advertising will save you time and headaches.” Middlemiss recommends stating the exact location of a less than ideally situated building when advertising. “Or you can simply put a sign up on the property,” she proposes. “Those who call will be comfortable with the area.”
Price is too high. Middlemiss suggests taking a look at on-line ads of similar properties in the neighbourhood for help with realistic pricing, “If you’ve had five visits and no takers, your price may be too ambitious.”
Landlord’s demeanor is off-putting. “Just last week I was rushed through a visit by a landlord who was too busy talking on his phone to answer my questions,” Middlemiss states. A bad vibe is enough to ruin what would otherwise be a good deal. How are you presenting yourself to potential tenants?
4 ½ offers a full range of services to assist landlords in marketing their property, as well as search services for renters, including those relocating to Montreal. More information on the company is available at: http://fourandahalf.ca