Austin, TX, June 17, 2013 --(PR.com
)-- David’s Bridal International (DBI) agreed to terms with the i Like Book (iLB) on a unique Gift With Purchase (GWP) program, heading into the summer wedding cycle. Every customer who purchases a photography/videography package from David’s Bridal Wedding Solutions, will receive a complimentary copy of the trending, i like book for couples.
Couples books will be gifted to the brides-to-be at 53 premiere David’s Bridal Wedding Solutions & Photography locations across the US.
The iLB concept is receiving national recognition and exposure after a recent ABC7, Good Morning America affiliate segment with Tory Johnson, featuring the i like book for kids. iLB founder and front woman, Meredith Looney, in a conference call on Monday, shared her thoughts on the future of the i like book. “There are many creative and exciting pieces the entire world will be seeing from the i like book! We’re negotiating compelling cause oriented distribution channels, brand awareness and new ways of saying and capturing “i like.”
With the GWP program, the i like book is applying a bold brand activation strategy for the growingly popular i like book for couples, by diving into the hands of the David’s Bridal International market share (which amazingly provides wedding services to an estimated 85% of the North American bridal market). This is a natural strategic alignment for the iLB and makes sense for both parties to determine the value from a service perspective of the i like concept for newlyweds.
The i like book is a recognized leader in providing the simplest way to capture what we like about the people we love. In an impromptu post on Facebook, a husband and father from Chicago, IL says, “This is our first book, and having come from a family where my father never expressed much of his thoughts or feelings, the i like books have helped express (and record) kind gestures and compliments between my wife and I, and are ecstatic to have the kids version for our son!”
The i Like Book Series began selling domestically in 2010 and is rapidly approaching 200,000 copies sold worldwide. From strategic product placement with market power houses such as David’s Bridal International to launching impactful Cause Marketing Programs in 2013, iLB has organizations and the marketplace taking notice.
To find out more information, please visit www.theilikebook.com.
For consumer or professional purchase discount. Code: ILIKENOW
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