Boston's Home Staging Statistics - Spring 2013

Boston, MA, June 20, 2013 --(PR.com)-- The housing market is booming in Boston and beyond. Because of limited inventory and consumer readiness, this year’s housing market was revitalized and home staging added significant value to the bottom line.

Maureen Reddy, owner of the interior design firm, DaVinci Designer Gallery, has staged homes throughout Massachusetts for 15+ years. She has witnessed the good times and the bad...from homes entangled in bidding wars and multiple offers to properties languishing for months in a comatose market.

DaVinci Designer Gallery’s staging process begins with an in-depth consultation. The property is reviewed and the homeowner and realtor are furnished with a recommendation report. This report contains detailed instructions on suggested improvements. The report allows the homeowner the option of initiating these improvements on their own or they may opt to have the “DaVinci” team stage their home completely. A pricing menu within the report shows the cost of each improvement.

To understand just how important staging is, consider the following statistics for Spring 2013. These numbers are based on 11 properties reviewed by DaVinci Designer Gallery.

6 Homeowners opted to follow the report and initiate recommendations on their own.
City/Town: ...................................Days on Market:
Chestnut Hill .................................1
Hyde Park ....................................21
Brookline ......................................4
Needham ......................................1
Newton .......................................30+ (active)
West Roxbury ..............................14+ (active)

5 Homeowners chose to have DaVinci Designer Gallery fully stage their home.

City/Town: ...................................Days on Market:
Boston ..........................................1(5 offers above asking)
Chestnut Hill ..................................1 (multiple offers)
Newton .........................................1 (asking price)
Dedham ........................................0 (sold before open;multiple offers)

Homes sell quicker if improvements are made following a home staging report, however, professionally staged homes sell in days, sometimes hours, and can garner multiple offers.

In addition to a speedy sale, the homes that have been professionally staged reaped 300%-620% return on every staging dollar spent. Home staging just may be your best real estate investment.