Geneva, Switzerland, June 23, 2013 --(PR.com
)-- SGS presents a complimentary webinar “US Dealer Satisfaction in the Auto Industry” on Tuesday, June 25th. This one hour webinar will share the results of the SGS 2013 Dealer Satisfaction survey with the warranty administration processes in the US Automotive Industry. This survey is an amendment to the first ever multi-country warranty satisfaction survey for the automotive industry performed by SGS in 2012 in the main European markets. Conducted with almost 500 US dealers over 16 brands, the results of this unique industry study will enable those responsible for warranty management at vehicle manufacturers to understand their brand’s position compared to their competition. It gives a clear benchmark for the warranty controlling processes of hotlines, field force and audits. Inefficient warranty processes that dissatisfy dealers also create dissatisfaction with customers.
The findings of the survey reveal that dealers of Asian Brands are most satisfied with the ease of doing business, and the gap between the highest rating and the lowest rating for extended warranty service is very wide, with a 40% difference in the satisfaction rating. Additionally, IT innovations related to the OEMs warranty IT systems don’t appear to materialize in benefits for dealers, as they are not catching the attention of the dealers.
The webinar will take place on June 25th at 11:30 am eastern, 8:30 am west coast time. The webinar will run for 45 minutes with a 15 minute question and answer period. The attendees will receive a complimentary white paper that features the results.
For more details, please visit: http://www.sgs.com/en/Our-Company/News-and-Media-Center/News-and-Press-Releases/2013/06/SGS-Presents-US-Dealer-Satisfaction-In-The-Auto-Industry-Study.aspx?wt.mc_id=prs130634